Digital Marketing Manager

Independence Pet Holdings® (IPH) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

IPH’s mission is to strengthen the unique bond between pets and their people through our family of innovative products and services. We understand how important pets are: they’re family. Our pack of 1,200 team members embodies a shared passion for positively impacting the lives of our four-legged friends.

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Job Summary:

 As a Digital Marketing Manager at Pethealth, you will manage all digital marketing campaigns and initiatives to drive growth and maximize conversion rates through multi-channel campaigns, Paid Media, data analysis, and A/B testing to increase engagement and maximize Pethealth digital product sales.

You will work with the Sales, Product, and Marketing Communication teams to develop and deliver compelling and profitable digital campaigns (paid, e-commerce, SEO, SEM, database marketing, and display) with solid ROI for the target audience to deliver on revenue and growth marketing objectives.

Main Responsibilities:

• Conduct in-depth analysis of marketing campaigns, website performance, and customer behavior to identify opportunities for optimization.

• Use advanced analytics tools like Microsoft PowerBI and Google Looker Studio to gather, visualize, and interpret data for actionable insights.

• Develop and maintain KPIs to measure the effectiveness of marketing efforts and track progress towards organizational goals.

• Coordinate A/B testing and multivariate testing initiatives to refine landing pages, messaging, targeting, and creative elements for optimal performance.

• Collaborate with cross-functional teams to develop and implement data-driven marketing strategies that increase conversion rates and maximize ROI.

• Understand user experience (UX) principles and best practices and advocate for user-centeric web design methodologies; ensure that web and mobile interfaces are intuitive, user-friendly, and aligned with user intent.

• Research industry trends and best practices in marketing optimization, applying learnings to improve campaign performance and efficiency continuously.

• Provide regular reports and presentations, offering strategic recommendations based on data analysis and market insights.

• Other duties as assigned

Qualifications:

• Bachelor’s degree in marketing, Business, Statistics, or a related field.

• 3-5 years of experience in marketing analytics, conversion optimization, or a related role.

• Experience in the pet insurance industry is highly desirable.

• Proficiency in Google Analytics, Looker Studio, BigQuery, SuperMetrics, Data Layer Implementations, and Microsoft PowerBI,

• Outstanding verbal and written communication skills; ability to communicate complex issues clearly and concisely and keen attention to detail.

• Ability to succeed in a fast-paced environment with a high volume of competing priorities and superior time management and organizational skills.

• Customer-focused with a strong intuition for interpersonal relationships and relationship-building.

• Strong diplomatic and critical listening skills and experience using discretion with sensitive and confidential information.

• Must be an organized self-starter, have initiative and creativity, be able to work independently and as part of a team, and accept specific directions.

Work Requirements:

• Frequent communication, verbal and written.

• Must be able to remain stationary 80% of the time. 

• Must be able to read, count and do simple mathematics.

• Be able to lift up to 10 lbs. occasionally.

• The person in this position needs to occasionally move about inside the office to access filing cabinets, office machinery, etc.

• Constantly operates a computer and other office productivity machinery, such as a phone with headset, calculator, copy machine, and computer printer.

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)