Digital Marketing, Lead, Paid/CRM

Who We Are:

Every transaction matters. Every Canadian matters. At Interac, we protect both — driving trust, security, and inclusion, so our digital economy thrives.
 
Founded in 1984, Interac connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection. Connecting banks, businesses, and individuals, Interac enables millions to send, receive, and manage money safely and effortlessly every day — across both digital and physical environments.

As the backbone of Canada’s financial ecosystem, Interac facilitates over 20 million transactions daily, supported by trusted partnerships with government and financial institutions. Consistently ranked as Canada’s most reputable financial technology brand, Interac is deeply embedded in the daily lives of Canadians.

Digital Marketing, Lead, Paid/CRM

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
 

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.

We’re building a high-performing, next-generation digital marketing function to support our evolving business. As Digital Marketing, Lead, Paid/CRM , you will play a pivotal role in shaping and executing how we activate go-to-market programs through paid and owned digital channels. You’ll sit at the heart of our Digital Marketing Centre of Excellence, working hand-in-hand with Product Marketing leaders to turn strategy into action—and results—across paid media and CRM.

You will partner with marketing teams to lead planning and execution, manage agency and platform relationships, and own our CRM operations. You’ll also guide the broader team on digital best practices and the application of AI and automation, helping to establish a marketing function that is modern, measurable, and forward-looking.

You’ll be responsible for:  

Campaign Strategy & Execution:

• Translate product marketing strategies into integrated CRM and media campaigns that drive acquisition, engagement, and retention for B2B and B2C audiences.

• Help define the channel mix strategy across paid and owned channels to drive revenue and pipeline generation. 

• Define success metrics and measurement plans in partnership with analytics and Product Marketing teams. 

Cross-Functional Partnership:

• Act as a strategic partner to Product Marketing, guiding them through campaign planning, media activation, and CRM design.

• Collaborate with internal stakeholders, agencies, and Mar-tech teams to enable seamless campaign execution.

• Represent the CRM and media perspective in integrated marketing planning and roadmap conversations

CRM & Lifecycle Leadership:

• Support the development of lifecycle marketing programs across Salesforce Marketing Cloud.

• Help define segmentation, personalization, and trigger logic based on customer insights.

• In partnership with Product Marketing, ensure CRM performance is optimized across journeys, creative, and messaging.

Paid Media Oversight:

• Manage agency partners to deliver efficient and effective media performance across paid search, social, programmatic, and other digital channels.

• Drive media innovation, including testing of new formats, platforms, and audience strategies.

• Evaluate performance continuously and iterate campaigns to improve ROI and customer value.

Technology & Capability Building:

• Champion the use of AI, automation, and advanced Mar-tech tools across campaigns.

• Source and manage CRM tools and platforms in collaboration with IT/Martech teams.

• Develop toolkits, playbooks, and training to scale best practices across the team

You bring:  

• 10+ years of experience in digital marketing with deep expertise in CRM, paid media, and marketing technology.

• Demonstrated ability to lead cross-functional marketing programs in complex, matrixed environments.

• Hands-on experience with Salesforce Marketing Cloud or equivalent CRM platform.

• Proven success managing media agency relationships and digital performance campaigns.

• Strategic mindset with strong executional discipline; thrives on both thinking and doing.

• Knowledge of AI and marketing automation tools and their practical application.

• Experience in payments, financial services, fintech, or regulated industries is a strong asset.

• Eligibility to work for Interac Corp. in Canada in a full-time capacity.

What We're Offering:

The hiring range for this position is $115,000 to $130,000, and you will also be eligible for our short-term incentive plan. The exact amount will depend on factors such as skills, experience, and job-related knowledge, but Interac’s commitment goes beyond compensation. Our Total Rewards package is designed to support your well-being and future, and includes: 

• Generous vacation and wellness days to help you recharge 
• Comprehensive employer-paid benefits coverage for peace of mind 
• Market-leading employer-funded RRSP program to invest in your future 
• Flexible hybrid work model for better work-life balance 
• Access to a free and confidential 24/7 employee & family assistance program to offer support for you and your immediate family 
• Pregnancy and parental leave top-up to support growing families 
• Charitable donation matching with United Way to amplify your impact 

Why Join Us?

At Interac, the impact we make, and the people who drive it, is profound. When you become part of our team, you’re joining a purpose-driven organization that’s shaping the future of digital finance in Canada. Here’s what you can expect:

• Investing in the Future – Help us unlock digital prosperity for all Canadians.

• Innovative Thinking – Collaborate on products, practices, and platforms that redefine what’s possible.

• Inclusive Culture – Be empowered to bring your whole self to work and realize your full potential.

• Inspiring Community – Work in an ecosystem where we lift each other up and rise together.

• Intentional Support – Enjoy flexible, supportive offerings that prioritize your total wellness.

Additional Pre-Employment Requirements:

To ensure the integrity of our organization, successful candidates will be required to complete background checks, which may include, Canadian Criminal Credit Check, Canadian ID Cross-Check, Public Safety Verification, 5-year Employment Verification, Education Verification, Credit Check, and Social Media Check.

Equal Opportunity Employer

Interac is also an equal opportunity employer committed to fostering a diverse and inclusive workplace. We believe that innovation thrives when people from different backgrounds, experiences, and perspectives come together. That’s why we are committed to providing fair and equitable employment opportunities for all individuals, without discrimination based on race, color, ancestry, ethnic origin, place of origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other characteristic protected by applicable law.

If you require accommodation during any stage of the application or recruitment process, please contact us at [email protected]. We will work with you to meet your needs.

Please be aware that certain individuals are misusing Interac Corp.’s name and logo to promote fictitious employment opportunities. Interac Corp. never requests, solicits, or accepts any form of payment in exchange for employment. Any such offers are fraudulent and should be disregarded. Interac Corp. assumes no liability for any claims, losses, damages, expenses, or inconveniences arising from or related to these fraudulent activities. Such communications do not constitute an offer or representation by Interac Corp. or its subsidiaries and affiliates.