The Digital Marketing Coordinator will support the marketing team in delivering digital communications, managing social media channels, executing marketing campaigns, and collaborating on various marketing initiatives for RAC’s Parks & Resorts portfolio. The role involves content creation, data analysis, and stakeholder engagement to optimize marketing efforts.
With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
An exciting opportunity now exists for an experienced and enthusiastic Digital Marketing Coordinator to join our team on a part time basis (3 days per week) on an 8 month max term contract.
Reporting to the Digital Marketing Manager, you will be supporting with the delivery of performance and content marketing channel activities, digital projects and other marketing initiatives for the RAC’s Parks & Resorts portfolio.
What will you be doing?
- Coordinate and assist in the development and production of various digital communications, in line with the marketing plan and digital roadmap.
- Assist with the development and execution of our digital and content marketing optimisations and activities (social media, website, and email).
- Take ownership of all organic social media channels, crafting engaging content and maintaining daily two-way communication with members via messaging.
- Lead the influencer marketing strategy, working closely with content creators to execute the required outcomes of each unique campaign aligning to business objectives.
- Lead the monthly build of the Parks & Resorts eDM, undertaking all required steps to create, test and ensure stakeholder approval is sought. Use post-campaign reporting to inform data-driven decisions for future sends.
- Liaise with stakeholders to assist with marketing communication requirements and approvals.
- Undertake specific projects as required to assist the wider marketing team as necessary.
What are we looking for in you?
- Demonstrated experience in a marketing coordinator role with specific focus in digital and social media channels providing support to a marketing team in the delivery of campaigns or other marketing communication activities.
- Self-motivated individual with a proactive approach to time management, and able to prioritise work to meet competing deadlines.
- Proven attention to detail and the ability to constructively critique design and campaign concepts, and copywriting according to communication objectives.
- Demonstrated in-platform experience with Google Analytics (GA4) with the ability to create custom reports to infer data, for the purpose of informed decision making and reporting.
- Ability to liaise and collaborate effectively with a diverse range of internal/external stakeholders.
- Previous experience in a media agency with experience in SEM, SEO, programmatic or display advertising would be advantageous.
- Previous experience in influencer marketing or travel content marketing would be advantageous.
- Experience using a social media management tool to draft content, analyse data and manage messages. Experience with Falcon would be advantageous.
- Experience in email marketing with the ability to leverage audience insights to inform design and copywriting decisions for monthly eDM’s.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club – join one of the most active social clubs in Perth with over 900 members
To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
Applications Close: Wednesday 19th March 2025
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
#BetterJourneysRAC
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Top Skills
Display Advertising
Email Marketing Tools
Google Analytics
Programmatic Advertising
Sem
Seo
Social Media Management Tools
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