Job Description:
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
Role Overview:
The Digital Investment Manager will oversee the entire buying and implementation process of Digital Investment for their dedicated client groups and collaborates with trafficking, media operations and media planning teams to achieve client goals. This role will lend expertise across all areas of our digital activation – they are proficient across digital Direct Buying, Paid Social, and Paid Search advertising. The Digital Investment Manager is responsible for developing a high-performing team and providing guidance on client and campaign strategy. This role is critical in enforcing and providing input into the overall corporate investment direction as well as overseeing the quality standards of the team’s buying strategy and execution.
Accountabilities:
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Oversight and leadership of digital activations for their clients – leading and managing Digital Direct buys, Paid Social and Paid Search.
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Provides strategic recommendations to their client in conjunction with a broader support team across all paid digital activations.
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Supports the media planning teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
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Manages, coaches, and develops team across activation deliverables through the campaign lifecycle to improve and optimize the media buy to achieve client goals.
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Responsible for the financial health of the client’s media buying activities – working with coordinators and financial operations teams resulting in financial excellence.
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Facilitates the implementation of quality control processes and systems across client groups.
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Grows the sophistication of the team’s media knowledge, expanding into data and technology.
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Coaches team to develop investment strategies that maximize media dollars and media efficiency.
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Drives employee retention by providing feedback to the Leadership and HR team to help retain top digital talent in Canada.
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Leads and drives positive working relationships with vendors and guides vendor selection to support the corporate commercial investment direction.
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Identifies development areas in team members to help achieve and drive their performance goals for the year.
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Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
Qualifications:
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Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing or related field.
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A minimum of 4 years of media planning and/or buying experience focused on Digital Channels and a minimum of 1-year experience leading a team.
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Experienced leader in investment strategies across digital direct buying, social and search.
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Experience in financial or professional services is an asset.
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Strong people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
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Advanced knowledge of Google DoubleClick, Google Ad stack, etc.
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Ability to instill confidence and manage expectations with internal and external stakeholders.
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Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
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Strong negotiation, presentation and people skills.
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Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
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Excellent written and verbal communication skills.
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Must be able to collaborate with cross-functional teams and multiple stakeholders.
Additional information
The salary range for this position is $75k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:
Toronto
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
