Digital Growth & Exposure Strategist

About Us

CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.

We are entering a major digital growth phase:

• Migrating our website to Shopify to go fully digital and scalable
• Expanding toward a future mobile app experience for activation, onboarding, self-serve support, and retention

Why This Role Exists

CanadianSIM has a strong product and competitive value, but our digital presence and messaging are not yet performing at the level needed to compete globally. We need a leader who can increase awareness, sharpen how we communicate our value, and drive measurable growth across the full funnel — from discovery to conversion — while coordinating internal teams and external agencies.

Role Summary

We are hiring a Digital Growth & Exposure Strategist to own and lead our digital marketing strategy.

This role is accountable for end-to-end results across the funnel:
Exposure → Awareness → Acquisition → Conversion → Retention

You will lead strategy, execution direction, performance management, and optimization. You will manage:

• Graphic designer
• Social media coordinator
• UI/UX specialist
• marketing agencies (paid ads, SEO, PR, influencers, etc.)

This is not a campaign coordinator role — it is a growth leadership role with direct impact on revenue and market visibility.

Key Responsibilities

1) Growth Strategy & Brand Positioning

• Build and execute a strategy to grow our visibility globally
• Define target audiences
• Establish positioning and differentiation vs competitors
• Create clear messaging that explains why choose us

2) Performance Marketing Leadership (Paid Acquisition + Global Qualified Leads)

• Own ROI performance across acquisition channels to drive global qualified demand:
• Google Ads (Search + Performance Max)
• Meta Ads
• YouTube / TikTok (where relevant)
• Retargeting funnels
• Build and optimize campaigns to generate qualified leads and purchase-ready customers from across the globe.
• Ensure tracking, attribution, and reporting are accurate across regions, devices, and campaigns
• Optimize for CAC, ROAS, lead quality, conversion rate, and checkout completion
• Direct and manage external paid agencies with clear KPIs, testing roadmaps, and accountability

3) Organic Growth (SEO + Content Strategy)

• Lead SEO strategy
• Build a scalable content engine including:
• High-intent landing pages
• Comparison pages v/s competition
• Newcomer and student-focused guides
• Travel connectivity content
• Align content strategy with Shopify migration and conversion-focused pages

4) Value Communication & Conversion Alignment

• Improve how we communicate:
• What we sell
• Who it’s for
• Why it’s better
• How it works
• Collaborate with UI/UX specialist and web teams to strengthen:
• Clarity and trust
• Plan selection flows
• Checkout experience
• Activation onboarding content

5) Social Media, Influencers & Partnerships

• Build a growth-driven social strategy focused on reach, acquisition, and brand trust
• Drive influencer programs and community partnerships
• Create repeatable systems for UGC production, distribution, and paid reuse
• Ensure consistent positioning and clarity across all channels

6) Marketing Operations & Team Leadership

• Manage internal resources:
• Graphic designer
• Social media coordinator
• Set weekly priorities, deadlines, and output cadence
• Lead creative direction using performance data and market insights
• Manage agencies across SEO, paid ads, influencer, and creative support
• Ensure accountability, reporting standards, and continuous optimization

7) Analytics, Dashboards & Growth Experimentation

• Define KPIs across the funnel:
• Reach and awareness
• Engagement and acquisition
• Conversion and retention
• Build dashboards that show what is working and what needs improvement
• Drive a culture of testing:
• New audiences
• New messaging
• New landing pages
• Creative variants
• New channel experiments
• Scale winners and eliminate low-performing activities quickly

Requirements

• 5+ years in digital growth / performance marketing / growth strategy
• Proven ability to grow awareness and acquisition for ecommerce or subscription products
• Strong hands-on experience with:
• Google Ads
• Meta Ads
• SEO strategy
• influencer / partnership marketing
• Experience managing internal teams and external agencies with measurable KPIs
• Strong funnel + data mindset: you optimize from exposure through conversion
• Strong communication and positioning skills
• Comfortable operating in a fast-moving entrepreneurial environment

Strong Bonus Skills

• Experience in telecom, travel, prepaid SIM, or eSIM ecosystems
• Shopify ecommerce growth experience
• Experience with CRO and UX collaboration
• Ability to use automation + AI tools to increase output and efficiency
• Experience launching brands from low visibility to scalable growth

Portfolio / Proof of Work Requirement

You must provide evidence of:

• Campaigns you led and measurable outcomes
• Scaling paid channels with improving efficiency
• SEO or content growth wins
• Influencer / partnership growth results
• Examples of agency management and accountability

How to Apply

Send:

• Resume
• Portfolio / proof of work
• An executive summary describing a growth strategy you owned end-to-end and the result
• The Hiring process will comprise of In-Person Interviews, on the spot case study and skill test

Salary: $80-100k