Digital Content Writer

Company: Peninsula Employment Services Limited 

Job Title: Digital Content Writer

Department: Marketing 

Location: Toronto, ON

Salary: $60,000 - $70,000

Type of Employment: Full-time 

About Us 

Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula BrAIbox AI. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador; with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies. 

Who we’re looking for:

We're looking for a commercially astute, ambitious content writer who can bring fresh and innovative thinking to Peninsula's SEO content production activity, drive the organic growth forward, and create informative and persuasive B2B content geared towards lead generation.

This is a content production role for an individual with a strong interest in content writing and SEO – with some experience preferred in persuasive copywriting. As a talented content writer, you will be working to plan and produce content for multiple group sites.

Day-to-Day Duties and Responsibilities

In a role reporting to the Senior Marketing Manager, you’ll create work either from scratch or by turning dry technical subjects into outstanding pieces of content. You will:

• Write, edit, and publish longform content – blogs, guides, case studies – and general marketing collateral.
• Research, identify and scope out content requirements.
• Plan and manage the content calendar for blogs, identifying relevant and timely topics.
• Report on content performance and use insights to improve results.
• React to ongoing content requirements and learn, create, update, and optimize as necessary.
• Write conversion copy for email marketing, landing pages, PPC ads, display, and conversion rate optimization experiments.
• Follow the Group’s tone of voice recommendations and manage constructive feedback from senior colleagues and stakeholders.
• Be meticulous and create work to a high standard.
• Use technical content and expertise from within the Group as well as perform deep research.
• Ensure all copy is delivered to brief, on time, and to the required quality standards.

What you Bring to the Team

• 3 years’ minimum professional experience in content writing.
• Knowledge of on-page SEO best practices and onsite content analysis.
• An eye for detail and ability to work a brand narrative.
• Demonstrable understanding of copywriting best practices.
• Creativity, enthusiasm, curiosity, and a desire to improve.
• Excellent organization and project management skills.
• Ability to work well as part of a team as well as handle projects independently.

Nice to have:

• 2+ years of experience in B2B copywriting.
• Experience using content management systems (CMS) to build and publish content.
• A track record of developing content from conception to delivery to impact.
• Proof of past success at generating leads, sales, and income.

Why Work for Peninsula?

• Day off on your birthday 
• Enhanced Benefits with Health and Dental Coverage 
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program 
• Downtown Location (Right near Union Station) 
• Vacation Days increase after 2 and 5 years of service 

Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.