The Campaign Specialist will be a part of Cox Media's Digital Ad Operations Center of Excellence. This role supports the Campaign Manager in optimizing and analyzing the performance of digital media campaigns to achieve KPIs by providing campaign analysis to ensure client success and revenue retention. The Campaign Specialist oversees digital pacing reports, pulls ad hoc reporting, and coordinates campaign optimization among DSP platforms and Cox Media internal teams
Primary responsibilities and essential functions:
Reporting and Analysis:
- Support monitoring and analysis of digital campaign performance data (including quantitative and qualitative) to create actionable insights and strategy that will produce the desired results for clients. This can include media optimizations, creative tuning, audience insights, user experience enhancements as well as hypotheses that can then be tested and measured.
- Develop client facing dashboards and reporting geared towards maintaining and securing business
- Support ad hoc reporting needs of key stakeholders.
- Provide data and analysis to key stakeholders in support of sales collateral creation.
- Applies advanced problem-solving skills to campaign issues and analytics
- Monitor pacing and delivery reports, alert and manage discrepancies with CMI internal teams and partners
- Work closely with the planning team to ensure campaigns are configured for the accurate and effective collection of data tracking and reporting.
- Act as subject matter expert of Cox Media's digital media portfolio and the contract terms and guidelines of vendor partnerships.
- Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts and sharing knowledge to team members.
Quality Assurance:
- Review data, reporting and dashboards for accuracy and compliance to Cox Media methods and procedures. Coordinate with partners and internal teams to ensure accurate and timely fixes.
- Become an expert in Cox Media's internal ad trafficking process and platforms, creative management, and reporting tools to reduce errors and create efficiencies
- Ensure compliance to internal SLAs for timely execution of campaign reporting
- Identify reoccurring issues and suggest improvements to processes and tools.
Digital Expertise & Professional Development:
- Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts and sharing knowledge to team members.
- Act as subject matter expert of Cox Media's digital media portfolio and invest in continued education on internal processes and compliance standards.
Reconciliation :
- Reconciliation of campaign performance for accurate invoicing and proof or performance including monitoring of unmapped data report
- Investigation and adjustment of campaign billing discrepancies
Cross-Functional Collaboration:
- Work closely with other internal departments such as marketing, finance, and operations to streamline processes and enhance overall efficiency.
- Collaborate with the sales team to identify opportunities for accurate execution of digital fulfillment processes and campaign support.
Qualifications
Skills and Requirements:
Minimum Qualifications
- High School diploma/GED with 3 years of experience in a related field such as Marketing, Sales, Sales Operations
- 3 years' proven experience in Digital Ad Operations or a similar role, preferably within the cable advertising industry.
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office suite and CRM software.
- Ability to multitask, prioritize, and work in a fast-paced environment.
- Ability to reason, troubleshoot and problem solve
- Knowledge of cable advertising trends and industry dynamics is a plus.
Preferred Qualifications
- BA/BS degree in related discipline Marketing, Business Administration
- 2 or more years of experience preferred in Digital Marketing
- 2 or more years of experience as a media buyer or planner, performing advertising agency work, working in a marketing or public relations role, or some combination of these
USD 59,600.00 - 89,400.00 per year
Compensation:
Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
