Demand Generation Specialist

Senior Manager, Demand Generation
(Hybrid 3 days in office in Ghent)
As a Demand Generation Specialist , you will own and scale Lansweeper's pipeline generation engine for the global market , driving measurable impact across enterprise and mid-market segments. This is a high-impact individual contributor leadership role focused on building integrated demand generation and ABM programs that generate qualified pipeline, accelerate opportunity velocity, and support revenue growth.
In the near term, the focus is on strengthening pipeline contribution, increasing campaign performance visibility, and deepening alignment with Sales (ITO audience). Longer term, the goal is to mature Lansweeper's data-driven, account-based demand generation strategy in the cybersecurity and IT asset intelligence space.
Challenge
The main challenges you'll face are:

• Scaling predictable, high-quality B2B SaaS pipeline generation in a competitive cybersecurity market
• Strengthening Account-Based Marketing (ABM) execution across priority verticals
• Driving measurable ROI and clear pipeline attribution across multiple channels

Key Responsibilities

• Own the end-to-end Demand Generation strategy, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail
• Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities
• Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy
• Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership
• Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics, driving continuous A/B testing and ROI improvement

Key Requirements
Hard Skills

• 7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred)
• Proven track record of building and scaling pipeline generation programs that drive measurable revenue impact
• Strong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred)
• Hands-on experience with Salesforce CRM and Pardot (marketing automation)
• Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline

Soft Skills

• Strategic thinker with a builder's mindset
• Strong cross-functional collaborator with the ability to influence Sales and RevOps
• Highly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously

AI Specific Skills
Lansweeper is an AI-native company. In this role, you'll be expected to actively leverage AI-powered tools and automation to increase work efficiency, enhance campaign personalization, and support data-driven decision-making across the customer lifecycle.
Team Info
You'll join the Global Demand Generation team , working closely with Sales (ITO audience), Product Marketing, RevOps, Marketing Operations, Creative, and the Center of Excellence (CoE).
This role reports directly to the Director of Global Demand Generation and operates as a senior individual contributor within the marketing organization.
Our Offer

• Salary:
  €57,838 - €86,757 gross (EUR, Belgium, based on full-time employment)
  Belgium
  
  • Meal vouchers (€10/day), ecocheques (€250/year), vacation payout in June, and a 13th month in December.
  • Time off - 20 days holiday + 12 ADV days + 12 public holidays.
  • Health & protection - Full hospitalization and outpatient insurance, life insurance, disability coverage, and mental health support.
  • Pension - Employer-paid pension plan included.
  • Work setup - Hybrid working with full telework equipment and a monthly home working allowance.
  • Extra - Flexible Income Plan to shape part of your package once a year. Company car or mobility budget included from a certain level.

About Lansweeper
Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence.
In today's complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth - so teams can move faster and act with certainty.
With Lansweeper, organizations can:
See - Truly complete visibility across hybrid environments
Know - Enriched asset intelligence with lifecycle and risk context
Act - Automate workflows, coordinate remediation, and enforce policy at scale
From universal asset discovery to AI-powered intelligence, we provide the shared foundation modern IT Operations, Cybersecurity, and Digital Transformation teams rely on.
Our Culture
We're built on four core values:
One Team - United across boundaries
We Care - Customers and people at the center
We Grow - Learning, sharing, improving
We Deliver - Focusing on what truly matters
AI Usage During Hiring Process
We use AI to support and not replace during the hiring process. HR decisions are made by our talent acquisition team. You can request more info at any time via [email protected]
Diversity Statement
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees.
Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.
Call to Action
Ready to join us? Click Apply now or share this role with someone in your network.
*This role is not eligible for visa sponsorship, now or in the future. Candidates must be currently authorized to work in the EU on a full-time, permanent basis without the need for employer sponsorship.*
#BI-Hybrid