The Demand Generation & Campaigns Manager is responsible for building and running integrated programs that drive awareness, engagement, and pipeline across target accounts and segments. Working closely with Field, Product Marketing, Content, Sales, and Marketing Operations, the Demand Generation & Campaigns Manager will deliver data-driven campaigns that connect marketing programs directly to revenue outcomes. This is a hands-on role suited for someone who thrives in a fast-moving environment, enjoys creative problem-solving, and is motivated by measurable impact.
Location: Candidates to be based in Malta
Key Responsibilities:
- Lead multi-channel campaigns that combine digital, email, content, and field marketing tactics to engage key accounts and accelerate pipeline.
- Execute ABM programs that target strategic segments, using intent data and buying signals to prioritize outreach and personalize messaging.
- Collaborate cross-functionally with Product Marketing, Content, SDR/BDR, Sales, and Field Marketing to align on campaign goals, messaging, and account targeting.
- Manage nurture programs that guide prospects and customers through the buyer journey and increase marketing-qualified leads.
- Use data and insights to monitor performance, measure campaign impact, and make recommendations for optimization.
- Align closely with Sales and SDR/BDR teams to coordinate outreach, enable follow-up, and ensure marketing programs convert to pipeline.
- Contribute to cross-channel innovation, bringing fresh ideas for campaigns, personalization, and engagement tactics.
- Provide actionable insights and regular reporting on engagement, pipeline impact, and ROI.
- 3–5 years of experience in B2B marketing, with exposure to demand generation, ABM, or integrated campaign management.
- Strong understanding of how marketing programs drive pipeline and support account-based motions.
- Experience collaborating with cross-functional teams including Sales, Content, Product Marketing, and Marketing Operations.
- Excellent command of English
- Excellent communication, organization, and project management skills.
- Analytical mindset with the ability to translate performance data into actionable recommendations.
- Hands-on familiarity with marketing tools (e.g., Marketo, Outreach, 6sense, Salesforce).
Why Invicti?
Your Health & Wellness Matters:
Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care and dental premium costs. For dependents, we contribute 100% of the health care and 50% dental premium cost
VDU testing: Upon joining us, we will provide for free a one time Visual Display Unit testing to ensure you can work as comfortable as possible
Employee Assistance Program: Emotional Support Counseling services 24/7. Life Coaching, Dependent Care, Elder Care,Financial & Legal Support, Wellness Coaching, New Parent Support and more
Family and Parental Leave: 16 week paid leave for birthing parent recovery. 4 week paid leave for non-birthing/bonding parent
We value Adult/ Life Balance:
Excellent working Options: Our teams operate in a hybrid office/home schedule
Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate
Volunteerism Time Off: 5 days of paid time off each year to participate in the volunteer activities of your choice
Paid Birthday Off: Take your birthday off to celebrate you!
Mobile Allowance Benefit: This allowance will be provided to ensure you have support for work-related communication and tasks
Transportation Allowance: To support in-person collaboration, we offer partial reimbursement for parking and transportation costs incurred during office days
Employee Recognition: Ongoing recognition & rewards . A Culture that emphasizes personal and professional growth
At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry.
