Data Analyst, Digital Experience and Personalization

The Digital Experience and Personalization Data Analyst position offers a unique opportunity to drive our mission of enhancing customer engagement through data-driven insights. This role is pivotal in shaping personalized digital experiences that align with our strategic goals. By joining our team, you will have the chance to influence the future of digital personalization and grow your career in a supportive environment.

Position Responsibilities:

• Analyze and interpret data to enhance digital experiences.

• Develop and implement personalization strategies.

• Collaborate with cross-functional teams to optimize customer engagement.

• Utilize advanced analytics tools to derive actionable insights.

• Monitor and report on key performance indicators related to digital personalization.

Required Qualifications:

• 3+ years of experience in data analysis or a related field in enterprise environment.

• Proven experience with analytics tools such as Google Analytics, Adobe Analytics, etc.

• Bachelor's degree in Data Science, Marketing, or a related discipline.

• Relevant certifications in data analysis or digital marketing are preferred.

• Experience with Python scripting, SQL, Tableau, Power BI

Preferred Qualifications:

• Experience with machine learning models for personalization.

• Familiarity with A/B testing and multivariate testing.

• Strong understanding of customer journey mapping.

• Excellent communication and presentation skills.

• Ability to work in a fast-paced, dynamic environment.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.