ABOUT THE ROLE
We're looking for a strategic, customer-obsessed, and operationally rigorous Customer Marketing & Community Manager to join our marketing organization. This role will lead our retail customer education, robot certification, and store community programs, designed for the retail associates and store managers who work alongside Tally every day. The work directly supports expansion across Simbe's existing client base by accelerating product adoption, deepening engagement, and creating advocates who influence renewal and growth conversations at the corporate level.
Sitting at the intersection of customer education, customer marketing, and community engagement, this person will build programs that drive adoption of Simbe's Store Intelligence™ platform, powered by Tally, the autonomous shelf-scanning robot. They will elevate the work of retail associates and store managers while deepening relationships across Simbe's most strategic accounts. Working closely with Client Success, Customer Experience, Sales, Product Marketing, and Growth Marketing, this person will design and operate programs that drive robot certification completion, product adoption, customer advocacy, and long-term account growth.
The ideal candidate brings a strong blend of customer education and program management, customer community-building, customer advocacy, and operational discipline. They are comfortable scaling programs, refining based on customer feedback, and managing the cross-functional choreography that complex customer programs require. Ideally this person has experience in the retail industry across sectors such as grocery, home improvement, or wholesale club, with direct experience interacting with store associates and managers.
This is a contract role with potential to convert to full-time based on performance and business need.
Responsibilities
- Own end-to-end delivery and growth of the Tally Robot Certification program, scaling from the current pilot to broader rollouts across Simbe's client base and building the program into a multi-level certification program.
- Refine the program based on learner feedback, completion data, and downstream adoption signals, ensuring Tally Robot Certification stays best-in-class as the customer base grows.
- Define and track program KPIs including certification completion rates and post-certification adoption signals.
- Partner with Product Marketing on launch announcements, brand identity, and ongoing GTM packaging that positions Tally Robot Certification as a premium and differentiated client benefit.
- Refine and operate marketing-led onboarding communication programs that complement the existing Client Success delivery, ensuring every new account experiences a high-quality, branded ramp into Tally adoption.
- Build evergreen content, communications, and resources used across the full client journey, from onboarding and pilot through expansion and continued adoption.
- Surface adoption insights back to Product Marketing, Growth, and Sales to inform messaging, expand-motion programs, and product development priorities.
- Lead new programs such as the Store Leader Summit, Store Leader of the Year Awards, Store Leadership Council, and regional store team meetups owning programming, on-the-ground execution, and follow-through.
- Build and grow the Simbe Community as a scalable engagement layer with primary focus on elevating retail associates and store managers, including digital community presence and recurring touchpoints.
- Partner with Growth Marketing on event logistics, vendor management, and post-event reporting.
- Source and develop a pipeline of store-level advocates for case studies and speaking opportunities.
- Operationalize voice-of-customer capture across community programs and feed insights to Product, Product Marketing, Strategy, and Sales.
- Partner with Product Marketing on customer proof points that anchor positioning, sales enablement, and thought leadership.
- Partner with Product Marketing to define clear performance metrics for each program tied to adoption, retention, expansion, and advocacy.
- Implement a test-and-learn approach across formats, content, and channels to optimize for engagement and outcomes.
- Report cadence and insights to marketing and commercial leadership on a recurring basis.
- Act as the marketing point-of-contact for Customer Experience and Client Success on store adoption, certification, and community programs.
- Collaborate with Product Marketing on customer narrative, Growth Marketing on event execution, Sales on advocacy needs, and Demand Generation on account-tied programming.
- Manage external vendors, contractors, and agencies where appropriate to extend team capacity.
Tally Robot Certification & Customer Education
Customer Onboarding & Adoption Programs
Store Community & Engagement Programs
Customer Advocacy & Voice of Customer
Program Measurement & Continuous Improvement
Cross-Functional Partnership
Qualifications
- 5–8 years of experience in customer marketing, customer education, customer community, customer advocacy, or related customer-facing program roles
- Proven success scaling customer education, certification, or community programs in B2B2C environments
- Strong experience partnering with Customer Success, Sales, and Product Marketing on customer-facing programs
- Track record designing and operating customer-facing events at scale including executive-level summits, regional gatherings, and digital programming
- Operational discipline to scale what works and the curiosity to refine based on customer feedback
- Strong analytical mindset with experience tying program engagement to adoption, retention, and revenue outcomes
- Excellent written and verbal communication skills with the ability to engage frontline retail teams, store managers, and retail executives
- Experience managing external vendors, agencies, and contractors
- Familiarity with marketing technologies including marketing automation, CRM, and content management platforms
- Willingness to travel 25 to 50% for store visits, customer summits, conferences, and regional meetups
- Knowledge of retail operations and frontline workforces strongly preferred
- Knowledge of AI, automation, and robotics industries strongly preferred
