Customer Journey Marketing Automation Specialist

Customer Journey Marketing Automation Specialist

Summary

This is an exciting opportunity to join the Manulife Wealth & Asset Management Marketing team as an Adobe Customer Journey Marketing Automation Specialist. In this role, you will play a key part in shaping, developing, and optimising customer journeys and campaigns through Adobe Journey Optimizer, driving digital transformation and elevating marketing automation across the organisation. You will collaborate closely with cross-functional teams, including Marketing, IT, Data, and Digital Experience, to deliver impactful, compliant campaigns and workflows that make a real difference. This position offers the chance to master cutting-edge marketing technology, accelerate your professional growth, and contribute meaningfully to our mission of redefining financial services through innovation and a customer-centric approach.

Position Responsibilities:

• Work with internal customers and business stakeholders to gather requirements, map multi-channel customer journeys, and provide recommendations as a product SME on campaign and workflow set-up.
• Partner with automation-focused team members to design journey workflows, ensuring proper tracking, targeting, and messaging for omnichannel interactions.
• Participate in the analysis and advancement of Adobe Journey Optimizer, contributing to its integration with Adobe Experience Platform (AEP), Real Time Customer Data Platform, Adobe Target, and Launch.
• Manage marketing automation efforts and processes, proactively researching and implementing best practices, strategies, and industry standards.
• Support training and enablement to democratise email creation and deployment for business partners.
• Collaborate globally on the implementation of new marketing technology and processes.
• Ensure campaigns comply with all relevant privacy and security regulations and standards.

Required Qualifications:

• Bachelor’s/University degree.
• Experience with campaign and automated workflow development (e.g., Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo).
• Working knowledge of Adobe Experience Cloud (Adobe Analytics, Audience Manager, IO, Experience Manager, Target) and/or Experience Platform (Journey Analytics, RTCDP, Offer Decisioning) preferred.
• Excellent attention to detail, verbal/written/organisational/analytical/interpersonal skills; proactive communication is essential.
• Ability to quickly master new technologies and adapt to evolving business needs.

Preferred Qualifications:

• Experience with HTML and CSS is a plus.
• Experience with global teams and implementing new marketing technology and processes.
• Passion for digital strategy, transformation, and marketing automation.
• Strong collaboration, problem-solving, and troubleshooting skills.
• Ability to work quickly and independently under short deadlines, managing tasks from start to finish.
• Experience supporting training and enablement initiatives.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognise and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.