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Join Canada’s Fastest-Growing Fintech
At iFinance, we’re on a mission to make high-value services like medical, dental, veterinary, and home improvement accessible through flexible financing. As one of Canada’s fastest-growing fintech companies, we combine innovation, agility, and purpose to help people get what they need without financial compromise.
With nearly three decades of success behind us and powerful digital transformation ahead, this is the perfect time to join a company that’s scaling fast and making a real impact.
About the Role
We're looking for a Customer Experience & Marketing Automation Manager to own and elevate the full digital journey from the first touchpoint to final conversion. In this role, you'll combine UX strategy, journey mapping, marketing automation, landing page optimization, and growth execution to create experiences that convert and scale.
You’ll collaborate across marketing, IT, product, and design to connect the dots between departments and ensure every step of the user journey is clear, consistent, and impactful.
What You’ll Own
- Audit and map the full digital customer journey, across B2C and B2B, from ad to application to approval
- Identify gaps in flow, messaging, UX, and backend integration
- Build and execute end-to-end customer flows Wireframes
- Deep understanding of funnel structure, form flows, A/B testing, and CRO
- Support and optimize high-converting landing pages for campaigns and ads
- Develop scalable journey templates for teams to use in campaigns, newsletters, and onboarding
- Collaborate with IT to implement backend improvements and new tools
- Analyze user behavior with GA4, Hotjar, HubSpot Analytics, etc.
- Bring visibility to the customer journey with shared documentation, journey maps, and insight reports
- Own UX and automation consistency across all customer-facing automation and UX flows
- Support launches of new tools (e.g., SMS platforms, form builders, CRM integrations)
What You Bring
- 5–8 years in digital marketing, UX, CX
- Expert in HubSpot (or similar), able to build, test, and troubleshoot advanced workflows
- Experience building and optimizing end-to-end journeys, not just email campaigns
- Experience implementing and managing SMS or marketing automation platforms
- Proven track record of launching landing pages, automations, and multi-step flows
- Ability to write and optimize automation copy (emails, SMS, ads, LPs)
- Skilled with behavior tracking tools (GA4, Hotjar, etc.)
- Strategic thinker with a builder’s mindset—you don’t just find gaps, you close them
- Experience conducting usability tests
Nice to Have
- Experience with customer journeys in financial services or regulated industries
- Working knowledge of HTML/CSS or CMS platforms (Webflow, Unbounce, WordPress)
- Background in growth or performance marketing
Why This Role Matters
As we scale and expand our digital presence, we’re focused on delivering seamless, high-performing customer journeys at every touchpoint. This role is key to making that vision a reality, ensuring our automation, UX, and marketing efforts work together to support growth, conversion, and client satisfaction. You’ll be central to building the digital infrastructure that powers our future.
