Creator Marketing Specialist

The Creator Marketing Specialist will work with the Head of Creator Marketing to increase brand awareness, product relevance and consumer trust by building a best in class roster of influential social creators who act as brand and product advocates and help Red Bull win versus competition, find new users and become the number 1 beverage brand in Canada.

They will assist in identifying and building relationships with social creators who align with our brand and product offerings. They will build out mutually beneficial outcomes and develop unique projects or collaborations with the main goal of building everyday relevance and overall awareness of Red Bull to their audiences via their channels in an authentic and meaningful way.

The Creator Marketing Specialist must source and develop a variety of networks in different regions, playgrounds and occasions, and work with various parts of the business to make this happen. They will also ensure a consistent approach to Creator marketing across the business and be the key program owner for the topic within Red Bull Canada.

OPINION LEADER PROGRAM EXECUTION WITH EXCELLENCE AND CAREFUL SELECTION

Help identify and develop relationships with Creators whose organic reach can add value to the business across a variety of key playgrounds, to support us in building brand and product trust.

Build relationships across regions in Canada, that allow Red Bull to not only achieve national scale but also local depth and relevance in our Creator program.

Work cross functionally to develop creator strategies across projects that help to achieve Red Bull Canada business objectives and brand reach.

Spend time and work with cross functions and agency partners (if applicable) to identify and profile Creators and make recommendations to key business owners.

Represent the brand in an authentic manner and take the time to understand what each opinion leaders interests are --- what their goals and where they want to go while building a genuine connection and relationship.

Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools.

Work with Product Expert to overcome product barriers and ensure Creators are true product ambassadors, be confident to walk away where not.

Lead and execute a strong hospitality program with key Creators that is suitable for their passions and interests and has a business benefit.

Ensure a wide variety and diversity of Creators are in our networks and managed according to our brand values, ensure we have reach into all key business playgrounds and occasions and show versatility, as well as reflect the diversity of Red Bull’s current and aspirational audience/consumer base in Canada.

Ensure reach of the program is to our key business focuses, primarily to grow organic earned reach among Entry Point Consumers and deliver improvements in product understanding and trust.

KEY AND PAID CREATOR PROGRAM MANAGEMENT

Oversee the identification, prospecting, onboarding and execution of Key National Creators and Paid Creators.

Build compelling business cases around Creators for Global approval.

Work with Legal and Global HQ to craft contracts for approved paid Creators that balance Red Bull’s unique ways of working with industry standards within the Creator Marketing industry.

Oversee contract negotiations with Talent Agencies, Creator Management and Creators, to ensure mutually beneficial and advantageous solutions are found. 

GENERAL BUSINESS OPERATIONS

Refine the existing management & reporting tools and monitoring approaches for all Creators and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members.

Actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments.

Be an active member of project groups to drive strategic & creative thinking towards key business priorities when it comes to building product understanding & trust. 

Accurate budget management & commercial business case development.

Support all onboarding and training around Creator Marketing across the organization.

Respond to consumer requests related to Creators where appropriate.

Support the annual development of a Creator Marketing Business Plan for local and global approval.

Minimum 2 years experience working with Social Media Influencers/Creators or other high profile talent, ideally within the Entertainment, Sport or Media industries.

University degree in Marketing or PR preferred.

Ability to think strategically and problem solve.

Very equipped to build relations in a variety of playgrounds – open to meeting new people and networking.

Proven networking qualities.

An agile, team player that knows how to get the work done.

Works with passion and motivates others around them.

Demonstrated presentation skills & negotiation skills.

Experience in working cross functionally with both marketing and sales is an asset.

A strong creative background with demonstration in bringing ideas to life / putting into action.

Experience in working with, negotiating & evaluating agencies is an asset.

Strong communication, writing & diplomatic skills.

High standard of integrity with a passion for the brand and commitment to Red Bull values.

An entrepreneurial ‘can-do’ attitude facilitated by continuous learning & application of ‘best practices’.

Ability to focus and follow through on priorities and deliver quality results.

Relatable and intuitive.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.