Lead creative strategy across multiple high-volume performance marketing accounts, translate ad and campaign metrics into insight-driven briefs, build and run testing frameworks, apply channel-specific tactics (paid social, OOH/DOOH, programmatic), present recommendations to clients, partner with creative teams, and champion AI workflows to iterate creative performance.
Superside is hiring a Creative Strategist, Performance Marketing to lead the strategic thinking behind our clients' highest-volume, highest-velocity creative programs. You'll sit at the intersection of data and creative, turning performance signals from paid social, OOH, and programmatic campaigns into sharp, testable creative direction — while acting as a trusted strategic partner to the clients whose business results depend on it.
You'll run strategy across a portfolio of accounts at once, each producing a high volume of creative every month, and you'll be the person both the client and the creative team turn to when they need to know not just what to make next, but why.
What You'll Do
- Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.\
- Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
- Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
- Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
- Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
- Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
- Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
- Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.
- Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.
What You'll Need to Succeed
- 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
- A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
- Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
- Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
- A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
- Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
- A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
- Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
- Genuine enthusiasm for AI tools and their growing role in performance creative strategy.
Why Join us?
Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.
Remote-first. Customer-led.
Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.
Global team, local impact.
Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.
High performance, low ego.
Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.
Impact meets opportunity.
We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.
Grow fast. Lead well.
You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.
About Superside
Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension
of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.
Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.
Learn more at superside.com
Diversity, Equity and Inclusion
We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.
Superside Toronto, Ontario, CAN Office
Toronto, Ontario , Canada, M4B 1B4
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Drive new business for Cloudflare’s Enterprise services across Eastern Canada. Develop territory plans, identify target accounts, build sales pipelines, present technical value propositions, negotiate contracts, achieve revenue targets, maintain strategic customer and partner relationships, and engage stakeholders from technical teams through senior executives.
Top Skills:
Cloud SolutionsCloudflareComputer NetworkingCybersecurityIaasInternet InfrastructurePaasSaaS
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Leads health technology assessment, value, and evidence strategy for Pfizer’s genitourinary oncology portfolio. Manages HEOR, real-world evidence, economic models, global value dossiers, registries, and evidence dissemination to support reimbursement and patient access. Partners with global, regional, country, and cross-functional oncology teams, oversees vendors and project teams, and communicates findings through publications and conferences.
Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
Leads business systems analysis and data engineering support for military sustainment digital services. The role gathers and documents requirements, maps workflows, defines reporting and data needs, supports ETL/ELT, SQL analysis, integrations, dashboards, testing, governance, and implementation readiness. It partners with government, program, supplier, operational, product, and technical stakeholders to improve readiness and operational performance, while mentoring junior analysts and maintaining requirements, process, data, and delivery documentation.
Top Skills:
AgileAmazon RedshiftAPIsAWSAzure SynapseConfluenceData ModelingDatabricksEtl/EltGitJIRALookerMiddlewarePower BIQlikSnowflakeSplunkSQLTableau
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
