Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
THE OPPORTUNITY
Creative Director, Copy
Could this be you?
Reporting into the NA CCO at Hudson Rouge, the Creative Director provides creative leadership on agency accounts to represents the clients effectively in the marketplace. The successful candidate will contribute to the maintenance and growth of a strong, mutually profitable client/agency relationship. Ideally you are a hands-on leader who brings experience from working in the automotive category and additionally experience with luxury clients is a definite asset as well. Bilingualism in French, while not mandatory would also be a strong asset too.
In this role you will…
- Originate fresh, innovative creative ideas quickly for all budget and funnel levels -- acting as a hands-on creative as well a creative leader for the team too.
- Translate ideas across various media (TV, Digital, Social, Experiential, Branded Content, Print and CRM).
- Effectively utilize assets created for other markets so they are adapted seamlessly for the Canadian market
- Ensure the quality of work produced is in line with agency and client expectations.
- Serve as a positive and inspiring example to more junior creative team members.
- Work with all departments in a collaborative, mutually respectful manner.
- Work on new business development. Be responsible for ideas and creative work, and competently present pitches.
- Recommend measures to improve work process methods and quality of product.
- Maintain and support all company standards.
- Be nimble and flexible, performing other duties and projects as assigned.
You have…
- An outstanding portfolio that showcases highly conceptual abilities, along with the high-end production experience necessary for luxury brands.
- Impeccable writing skills with a love for story telling evident in your work
- An ability to professionally engage with and embrace feedback from clients.
- Strong presentation skills with the ability to persuade.
- Experience leading projects and teams
- The desire and ability to work collaboratively with a small team.
- Experience with automobile or luxury/premium brands necessary.
- TV experience is necessary as is experience across other disciplines (e.g. Digital, Experiential, Branded Content, Social, Print and CRM) too.
- A bachelor’s degree or equivalent experience preferred.
- The physical and mental requirements to meet the above listed job responsibilities.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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