Copywriter, Content Development, English

Temporary position for 13 months.

As a content copywriter, you will help highlight projects and promote targeted national marketing campaigns by designing and developing advertising and content communications for members, clients. You will help implement and promote the organization’s brand image by incorporating its tone and voice into your communications. You will act as a consultant, support resource, and content expert for your team and collaborators on various major creative projects involving personalized communications, social media, and SEO articles. The nature of the work requires extensive knowledge in your field. You’re comfortable with change and enjoy proposing improvements to processes and workflows. You’ll frequently collaborate and interact with stakeholders in similar or complementary areas of expertise. A team player, you maintain strong relationships with colleagues and collaborators. Your projects and initiatives require extensive knowledge of your line of work. More specifically, you will be required to:

• Analyze and assess communication needs and make editorial choices aligned with communication objectives.

• Write informational and promotional content in English for various platforms (digital or print): SEO blog articles, newsletters, personalized communications, social media posts, tutorials, etc.

• Tailor promotional content to different distribution networks or target audiences.

• Translate and adapt French advertising content into English, maintaining the original intent, voice, and tone of the brand.

• Edit or revise existing content.

• Ensure content consistency to enhance Desjardins’ image, educational mission, and cooperative nature.

• Conduct research and interviews with finance or insurance experts to write advice articles and educational content on complex topics.

• Embrace the brand’s ecosystem, tone, and personality.

• Apply best practices in organic search (SEO).

• Act as a consultant to a network of collaborators and represent your area of expertise.

• Stay up to date on content marketing trends and best practices.

• Ensure quality deliverables from brief to delivery.

• Collaborate with the creative team to generate ideas and solutions.

What we offer*

• Competitive salary and annual bonus

• 4 weeks of flexible vacation starting in the first year

• Defined benefit pension plan that provides predictable, stable income throughout retirement

• Group insurance including telemedicine

• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

What you bring to the table

• Bachelor's degree in a related field

• A minimum of four years of relevant experience in English-language copywriting, content marketing writing or content strategy

• Please note that other combinations of qualifications and relevant experience may be considered

• Advanced experience in B2B and B2C writing

• Advanced experience incorporating SEO elements in copy

• Experience in adapting or translating content from French to English

• Expert proficiency of French and English due to the nature of the duties or work tools or because the position involves interactions with English and French-speaking partners, members and/or clients

• Advanced knowledge of the marketing and sales funnel

#LI-Hybrid

Trade Union (If applicable)

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

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