Coordinator, Marketing Planning & Communications

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Coordinator, Marketing Planning and Communications

Working in the dynamic environment of Four Seasons global headquarters, the Coordinator, Marketing Planning and Communications will be an integral member of the world-class team and Centre of Excellence that drives marketing strategy and marketing communications for one of the world’s leading luxury hospitality brands.

This role will be part of a team that delivers the annual campaign planning process, marketing governance, and end-to-end execution of key campaigns and brand initiatives. The successful candidate will contribute to the development of marketing communications to support strategic business objectives that elevate the Four Seasons brand, driving impact across the brand, various lines of business, and the portfolio of hotels, while working in close collaboration with cross-functional teams.

Their key responsibilities include supporting the development and execution of campaigns and initiatives, which will include the leadership of global thematic campaigns, analyzing campaign performance and reporting, and contributing to annual planning and strategic marketing efforts. Additionally, they will manage two crucial elements of our Brand Compass Centre of Excellence, Brand Compass Weekly Review and Treehouse. The Brand Compass weekly review process involves bringing together leadership and stakeholders to ensure all marketing communications remain consistent, aligned, and on-brand. The Treehouse session is an important quarterly session for the marketing organization which brings together key cross functional partners to highlight success and learnings from across the business.

What You’ll Be Doing:

Annual Integrated Campaign Planning

• Support the annual comprehensive integrated campaign planning process kicking off in April every year with Marketing Plan approval by September.
• Partner with broader cross functional organization to develop brand themes for consistent and coordinated messaging in market, laddering up to Masterbrand positioning.
• Identify integration opportunities across lines of business and regions and facilitate collaboration across key stakeholders.
• Manage the Activity Grid outlining channel plans by campaign by month.
• Manage the digital homepage takeover calendar working collaboratively with digital performance and cross functional partners to build the optimal calendar.

Brand Marketing and Marketing Communications

• Support the execution of global Masterbrand campaigns, including integration with broader cross-functional teams and some administrative details (briefings, creative reviews)
• Contribute to campaign planning by leveraging project management skills and supporting the creation of essential materials, including property activation toolkits.

Campaign Measurement and Reporting

• Collaborate with cross-functional partners to deliver comprehensive and actionable results overviews for each campaign
• Support review of campaigns and optimization efforts for future planned campaigns.

Marketing Governance and Reviews

• Facilitate weekly Brand Compass review meetings with marketing leadership and cross-functional stakeholders to ensure all marketing communications are aligned, consistent, and on-brand.
• Oversee scheduling and timing to allow sufficient review and feedback for each item.
• Document detailed meeting minutes, capturing key feedback and action items to ensure effective implementation and alignment.
• Coordinate a quarterly learning session for the marketing organization and key cross functional partners to curate topics that highlight success and learnings from across the business.

What You Bring:

• College or University degree, preferably in a business or marketing communications program. MBA an asset.
• A minimum of 3 years of progressive experience in corporate marketing communications or agency function.
• Previous experience in a consumer marketing communications and/or brand role.
• An excellent project manager with strong business acumen, who can collaborate and build business relationships across disciplines.
• Proven ability to support the development and launch of marketing campaigns, anchored in a strong strategic foundation.
• Analytical experience.
• Global marketing experience for a leading consumer brand an asset.
• Strong computer skills in a PC and Mac environment including MS Office (Word, PowerPoint, Excel)
• Adept at learning new applications

Key Skills/ Who You Are:

• Exceptional communication (written and verbal) and interpersonal skills required to support a diverse team
• Ability to coordinate projects within a matrix structure, with multiple direct and indirect stakeholders
• Ability to deliver results in an environment with multiple tasks and time constraints
• Excellent project management skills - able to support projects from start to finish, manage processes and expectations, and stay committed to deadlines
• Able to work independently, solve problems, take initiative and use good judgment
• Well-organized and able to set priorities
• Detail-oriented with strong project coordination capabilities

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.