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As a performance Coordinate, you will be responsible for developing, implementing, and managing effective marketing programs that drive customer acquisition and revenue growth. You will work closely with vendors, marketing teams, and other stakeholders to optimize campaigns, build strong relationships, and achieve performance objectives.
ResponsibilitiesAffiliate Marketing: (70%)
- Develop and execute affiliate marketing strategies to drive customer acquisition and increase brand exposure
- Identify and recruit new affiliate partners, including bloggers, influencers, content creators, and other relevant publishers
- Negotiate and manage contracts, commission structures, and performance incentives with affiliate partners to maximize program effectiveness and profitability
- Monitor and analyze affiliate program performance, including tracking key metrics, generating reports, and providing actionable insights to optimize campaign performance
- Continuously evaluate and optimize affiliate marketing campaigns, including creative assets, landing pages, and promotional offers, to improve conversion rates and ROI
- Build and maintain strong relationships with affiliate partners, providing ongoing support, communication, and performance feedback
- Stay up-to-date with industry trends, emerging technologies, and best practices in affiliate marketing, and apply relevant insights to enhance program strategies and tactics
- Manage the affiliate marketing budget, ensuring effective allocation of resources and timely reporting on expenses and ROI
- Manage monthly reporting and be daily conduit to client communication
Performance Based Solution: (30%)
- Manage monthly reporting for both vendor and client, which includes matching client numbers to vendors
- Manage daily client communication and requests
- Creating invoices using internal tools and deploying invoices to vendors monthly
Desired Skills & Experience
- Professional or educational background in Marketing and/or Advertising would give leverage to this application.
- Junior level of experience in integrated media planning.
- Experience within an integrated advertising agency an asset.
- Driven desire to develop and excel in a media career.
- Client service oriented.
- Strong learning agility, with a passion for continuous development.
- Knowledge of Affiliate Marketing and/or platforms like Commission Junction, Impact, Partnerize would give leverage to this application.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
