At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Consumer Marketing Manager is responsible for accelerating the reach of Lilly medicines to patients faster by developing and executing innovative, breakthrough marketing strategies, with a focus on Lilly’s Cardiometabolic Health business unit. This role requires a deep understanding of consumer behaviour, direct-to-consumer (DTC) marketing strategies, digital and media landscape, and data analytics to inform decision-making. This role reports to the Associate Director, Consumer Marketing and will support efforts to expand Lilly’s consumer marketing capabilities.
Key Responsibilities
- Own end-to-end patient experience and develop consumer-centric marketing plans in partnership with brand teams and global colleagues, aligning with strategic objectives and growth targets.
- Champion a consumer-first mindset to evolve beyond traditional pharma, lead priority consumer initiatives, and drive change across the organization by building new consumer capabilities.
- Manage agency partners to develop breakthrough media plans, campaign execution, and creative assets, while operating within a highly regulated environment.
- Initiate and leverage market research and consumer insights to identify growth opportunities and provide consumer perspective to cross-functional teams.
- Drive digital strategy and execution (website, social, etc), ensuring connectivity across PESO touchpoints (paid, earned, shared, owned)
- Measure performance with analytical rigour and assess effectiveness of consumer marketing campaigns.
- Influence and collaborate closely with cross functional partners, including brand, patient support program, digital, communications, medical affairs, regulatory, legal, and global teams.
- Stay abreast of industry trends, innovations, and regulatory changes to adapt marketing strategies.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3+ years of full-time experience in consumer marketing (or brand management/digital marketing), preferably from consumer packaged goods, tech, or financial (B2C non-pharma) industry.
- Proven experience in consumer marketing within a highly regulated environment, including managing external agencies for media buying and creative development.
- Demonstrated leadership in leveraging consumer insights to execute PESO campaigns (paid, earned, shared, owned) with excellence.
- Ability to navigate ambiguity, lead without authority, and take initiative to drive change (preferably with experience in a large matrixed organization).
- Strong analytical skills in data-driven marketing decision-making, performance measurement, and campaign optimization.
- Excellent communication, project management, and leadership skills, with experience collaborating with cross-functional partners such as communications, digital, legal, global, etc.
Additional Information
- Location: This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs.
- Travel: 0-25%
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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