Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
About the role:
Burson Canada is looking for a Consultant to join our Corporate Affairs team in Toronto. This is an exciting opportunity to contribute to strategic communications programs for a diverse portfolio of corporate, financial, professional services, and industrial clients.
The ideal candidate is a motivated communications professional who brings strong strategic thinking, excellent client service, and a proven ability to execute integrated campaigns that drive measurable impact. You have a solid understanding of corporate reputation, media relations, stakeholder communications, and issues management and you’re passionate about helping clients navigate complex business environments.
We’re looking for exceptional talent with strong energy, curiosity, and a collaborative mindset. If this sounds like you, we’d love to meet you.
Strategic Communications & Client Counsel
- Support the development and execution of high-impact corporate affairs programs, including national and regional campaigns across a range of sectors.
- Provide thoughtful client counsel and contribute to strategic recommendations that support business objectives and protect or enhance reputation.
- Ensure communication plans are grounded in clear strategy, realistic objectives, and achievable timelines.
Media Relations & Storytelling
- Lead and support earned media outreach, including story development, media list building, pitching, interview coordination, and ongoing relationship cultivation.
- Draft high-quality written materials such as key messages, pitches, media advisories, briefing notes, Q&As, and news releases.
- Review and refine content developed by team members to ensure quality and accuracy.
Project & Campaign Management
- Apply strong project management skills to drive seamless campaign execution, including developing workback schedules, managing deadlines, and coordinating cross-functional teams.
- Oversee measurement, reporting, and insights, flagging notable results or risks to the account team and clients.
Digital & Social Integration
- Leverage knowledge of digital and social media to support content planning, creative asset development, community management, and response planning.
- Work with integrated teams to ensure digital strategies complement traditional communications activities.
Business Development & Growth
- Support new business initiatives, including research, insights gathering, proposal development, and pitch participation.
- Identify opportunities to grow existing client mandates and introduce Burson specialties and services.
What You’ll Need
- Post-secondary degree or post-graduate certificate in communications, public relations, journalism, political science, business, or a related field or relevant equivalent experience.
- 4+ years of experience in corporate communications, public relations, or an advisory-focused role.
- Proven experience delivering integrated communications programs, including media relations, stakeholder engagement, issues support, campaign management, content development, and reporting.
- Demonstrated ability to pitch media across online, print, and broadcast platforms.
- Strong understanding of social media, digital strategies, analytics tools, and media monitoring platforms.
- Excellent written and verbal communication skills with the ability to distill complex information into clear, compelling narratives.
- Strong critical thinking, attention to detail, and a solutions-oriented mindset.
- Collaborative team player with a proactive, can-do attitude and strong interpersonal skills.
- Natural curiosity and passion for corporate storytelling, business trends, and reputation management.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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