Community Engagement Lead

Company Description

“It’s just social”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Social has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we’re looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.

Job Description

As the Community Engagement Lead, you’ll be embedded in our client’s day-to-day social media workflow, working in part to identify proactive and reactive engagement opportunities in real-time. You’ll also work collaboratively with our in-house content creators and social strategists to inform new briefs and act as the voice of the community.

This is a role with flexible Hours (may require off-hours and weekend work)

You’ll have ample opportunity to see your work come to life each and every day. 

Duties and responsibilities:

• Lead day-to-day community management, including responding to comments, DMs, and looking for proactive engagement opportunities, in partnership with client teams
• Build relationships with community members, and identify opportunities for surprise & delights
• Feed into creation of net-new content, in partnership with content creators and strategists
• Assisting team in creating and approving social, video & display assets, ad-copy, creative calendars and other media assets.
• Management and sourcing of relevant industry and brand influencers.
• Support yearly digital, social, and influencer planning initiatives. 
• Gather, report and analyze social media metrics and results, and provide insights from the industry and overall marketing campaigns.
• Strategize with the internal creative team to develop social media initiatives and promotions.
• Perform social listening and other research across digital channels (comfortability handling data and experience with social listening tools an asset).
• Communicate effectively with clients, internal teams and partners.
• Complete ad-hoc tasks and other duties, as assigned.
• Mentor junior community managers, as needed
• Take feedback in stride – we win together & lose together!

Qualifications

• Minimum 3 years’ experience in a social media/digital marketing role.
• Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Fluent in English, both written and spoken. French written and spoken an asset.
• Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with an ability to think on the fly and pivot ideas in real-time.

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action 

Candidate Education:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email