Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.
We are seeking a highly driven and self-motivated Social Media Specialist who will be responsible for developing high-quality content that drives engagement and growth across our social media platforms. The Social Media Specialist will be a key member of the Social Impact team, focused on brand recognition and reputation, equity initiatives, and strategic communications, collaborating with content, growth and product teams to share and further our brand story.
This is a full-time contract position. You will be expected to work during Study.com's Pacific Time business hours Monday - Friday. Additionally, you will use your own computer and have reliable access to high-speed internet.
What You'll Do:
- Develop multi-media content for Study’s organic social media channels aligned to the brand pillars and strategic messaging
- Identify opportunities for social media growth and ongoing engagement including, but not limited to, building relationships with social media influencers in the education and edtech industry
- Manage company-wide organic social media channels and content to ensure engagement by liking, sharing, and engaging with community members
- Monitor, track, and measure social media and public relations performance using third-party tools
- Evaluate conversation and comment trends to provide recommendations on community management best practices
- Craft content for communications materials including press releases, position statements, internal communications, award nominations, and presentations
- Coordinate public relations activities as needed including pitching, placing, monitoring, and tracking media coverage
- Cultivate media relationships, creatively leverage social media channels, research industry trends, and differentiate target audiences to achieve company goals
What You'll Bring to the Role:
- 3-5 years of experience in social media and communications
- Bachelor's degree in Communications, Marketing, or related field
- Demonstrated success designing and executing social media campaigns, ideally with integration across other marketing and communications channels
- Experience using third-party content management and measurement tools (e.g., Meltwater, Sprout Social) and multi-media content creation platforms (e.g., Canva)
- Proven track record developing communities across administrators, educators, and adult learners as well as the larger education ecosystem
- Exceptional English writing and editing skills for both internal and external communications
- Outstanding skills in critical thinking, analysis, and presenting with a clear point of view
- Collaborative spirit and ability to work with a wide variety of cross-functional stakeholders
- Strong attention to detail with a willingness to pivot and juggle competing priorities
- Proficiency in Microsoft Office software and knowledge of AP style
At Study.com, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work
Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.
Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.
