Who is Pelmorex and what do we do? That is your story to tell! Using various communication tools and channels you will create savvy content that will give businesses a reason to work with us, consumers reasons to use our services and employees reasons to work here! Your focus is to build connection and engagement with others to generate relationships for a lifetime!
Working closely with internal departments you will create compelling content on various topics, which include but are not limited to - announcements, product news, client success stories, leadership & employee profiles, company highlights and pitching great content to media that focuses on increasing our brand and letting the world know what we do!
We don’t just tell the weather, we go beyond forecasts...we use data, technology, AI/ML to provide solutions to consumers and businesses - we need you to remind everyone of that!
Brands that you will be closely involved with are:
Pelmorex Corp., Pelmorex Weather Source, Alert Ready/En Alerte & any new platform/brand launches
Collaborate with our weather brands (The Weather Network, MeteoMedia, Eltiempo) marketing and social teams to align content and communication strategies across our brands.
WHAT'S THE DAY TO DAY LIKE?
Lead the creation of diverse communication materials.
Develop key content, including announcements, press releases, newsletters, social posts, blogs, and sales collateral.
Create concepts, messaging, and communication toolkits for strategic campaigns.
Produce timely, engaging content across multi-channel touchpoints.
Maintain consistent brand voice, quality, and style across social channels.
Tailor writing style and tone to target audiences and specific brands.
Manage and continuously optimize the social media strategy to boost brand engagement.
Leverage trending topics and hashtags to enhance social marketing efforts.
Determine optimal organic vs. paid approaches for social content.
Create company-wide social media guidelines to drive employee participation.
Develop and maintain a strategic content calendar.
Regularly update the corporate website with current news and information.
Analyze past campaigns, sales reports, Google Analytics, and industry trends to optimize communication strategies.
Implement measurement tools to evaluate communication impact.
Apply social media management and optimization best practices across platforms.
Monitor emerging organic and paid social media trends.
Evaluate and recommend channels and technologies to improve performance.
Compile social media data to deliver actionable insights and weekly/monthly performance reports.
Track progress, execution, and consistency across social media initiatives.
Work with our PR firm to secure speaking opportunities at key events aligned with our strategy
Monitor and coordinate media requests.
Conduct outreach to online media, influencers, and partners.
Collaborate with the communications team to pitch stories aligned with key objectives.
Support marketing campaigns and initiatives.
Align communications with corporate strategy.
Develop engaging narratives with internal teams to integrate into social strategy.
Support PR/Communications event planning and execution, including seasonal forecasts.
Build and foster strong media relationships.
Drive positive brand awareness and industry presence.
Liaise with internal stakeholders to meet communication needs.
You love to write!
Data & Analytics - no problem!
Teamwork at its best!
WE ARE HOPING YOU HAVE:
- Bachelor's degree in communications, journalism, PR, or a related field.
3+ years in PR, Communications, or Marketing
Proven track record writing press releases, speeches, articles, reports, and web copy.
Cross-platform content writing expertise. (LinkedIn, X, Instagram, etc.)
Strong knowledge of social platforms, content distribution, and SEO.
Proficiency in Google Workspace and presentation design.
Experience with media monitoring tools and wire services.
Experience managing WordPress sites.
Skills in video editing and creative design (Canva, Adobe Creative Suite).
Basic understanding of HTML and UX/UI principles.
Familiarity with AI tools and Answer Engine Optimization (AEO).
Bilingualism (French/English) is an asset.
Portfolio of work preferred.
YOU ARE MADE FOR THIS IF YOU ARE..
- Passionate about media relations.
- Energetic, outgoing, self-motivated, proactive and results-driven.
- Compelling, concise, and creative writer.
- Analytical thinker skilled in optimizing campaign performance.
- Adaptable and willing to test, iterate, and innovate.
- Strategic thinker with strong attention to detail.
- Collaborative brainstormer and respectful team player.
- Thrives under pressure in fast-paced environments.
- Strong researcher and presenter.
- Knowledgeable in Canadian and global media across broadcast, print, and online.
- Highly organized and detail-oriented.
- Strategic, creative thinker with strong problem-solving and time-management skills.
- Adept at multitasking and hands-on execution.
- Proven ability to manage changing priorities.
- Comprehends business strategy to identify campaign growth opportunities.
The media landscape doesn’t sleep!
Our operations are 24/7 and sometimes we need to respond to the media, consumers and key stakeholders when urgent matters arise - not everyday - but it happens - this is not an issue for you!
Pelmorex Corp Oakville, Ontario, CAN Office
Oakville, Canada
