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Tricon Residential

Communications and Copywriting Associate

Posted 16 Days Ago
Be an Early Applicant
In-Office
Toronto, ON, CAN
Mid level
In-Office
Toronto, ON, CAN
Mid level
The Communications and Copywriting Associate will create varied on-brand content, engage residents and employees, ensure quality consistency, and leverage AI tools.
The summary above was generated by AI

Tricon is an owner, operator and developer of single-family rental homes in the U.S. and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage.

Job Description

The Communications and Copywriting Associate is the voice behind the Tricon brand. You will craft clear, on-brand content across channels, from resident emails and website copy to internal communications and marketing materials. Your work will help shape how residents experience our care and how employees embody our Resident-First culture.
We’re looking for an early-career writer or communications professional who is excited to build their craft in a fast-paced environment—someone who takes pride in the details, is eager to learn, and is comfortable rolling up their sleeves to get the work done.
You’ll need to be a versatile writer who can shift between warm, empathetic resident communications and clear, action-oriented messaging. You understand that care is in the details—and that includes every word choice, comma, and call-to-action. This is a high-output, execution-focused role, where you’ll spend much of your time drafting, editing, and refining communications to ensure clarity, consistency, and alignment with our brand voice.
You will act as a brand guardian, ensuring all content reflects Tricon's voice, lexicon, and hospitality-first positioning. Much of the role involves taking existing or rough inputs and elevating them into polished, on-brand communications, while also supporting new content creation as needed.
We are open to candidates based in Toronto, Tustin (CA), or remotely on the East Coast, with a preference for those located in Toronto or Tustin.

Essential Duties and Responsibilities include the following but are not limited to the job specifications contained herein.  Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.

Resident Communications
  • Draft and refine resident-facing communications including welcome emails, renewal notices, maintenance updates, community announcements, and policy communications
  • Transform operationally complex language into on-brand, resident-friendly messaging that maintains accuracy while demonstrating empathy
  • Develop and maintain a library of approved templated communications for common resident touchpoints
Internal Communications
  • Support employee communications including leadership messages and townhall content
  • Assist with change communications, policy rollouts, and organizational announcements
  • Partner with HR on recognition programs, employee engagement content, and employer brand messaging as needed 
Copywriting & Content Creation
  • Write clear, compelling, and on-brand copy for website pages, landing pages, email sequences, and campaigns 
  • Translate complex or operational inputs into clear, user-friendly messaging
  • Support long-form content including blog posts, guides, and educational resources that position Tricon as a trusted resource for prospective and current residents
  • Craft social media copy and content calendars that engage audiences and reinforce brand personality
  • Write video scripts, presentation decks, and other multimedia content as needed
Brand Voice & Quality Assurance
  • Serve as a brand voice guardian, reviewing and editing content from across the organization to ensure consistency and quality
  • Proofread and edit marketing materials, ensuring error-free, polished final deliverables
  • Contribute to style guide development and brand documentation
  • Train and coach team members on brand voice, writing best practices, and Tricon's communication standards
AI Tools & Content Optimization
  • Leverage AI writing tools to accelerate content production while maintaining brand standards and human oversight
  • Develop and refine prompts, templates, and guardrails for AI-assisted content creation
  • Support GEO (Generative Engine Optimization) efforts by writing AI-friendly content with clear structure, authoritative sourcing, and accurate information
  • Stay current on emerging content technologies and recommend innovations that enhance quality and efficiency

Qualifications:

  • Exceptional writing, editing, and proofreading skills with impeccable attention to detail with a focus on drafting, editing, and producing high-volume, execution-oriented content
  • Portfolio demonstrating range across marketing copy, long-form content, and communications
  • Ability to adapt tone and style for different audiences, channels, and purposes
  • Experience working within brand guidelines and style standards
  • Proficiency with content management systems and marketing platforms
  • Strong project management skills with ability to juggle multiple deadlines

Minimum Requirements:

  • Bachelor's degree in Communications, Journalism, English, Marketing, or related field
  • 1–3 years of experience in copywriting, content writing, or communications; open to early-career candidates or recent graduates with relevant coursework and strong writing samples

Preferred Attributes:

  • Experience in real estate, property management, hospitality, or related industries
  • Background in both B2C and internal/employee communications
  • Experience with AI writing tools (ChatGPT, Claude, Jasper, etc.) and prompt engineering
  • SEO copywriting experience and understanding of content optimization
  • UX writing or microcopy experience
  • Basic design sensibility and experience collaborating with creative teams

Physical Demands:

The physical demands below describe activities that are generally required to perform the essential functions of this role, with or without reasonable accommodation.

  • Sitting/standing/movement:  This role primarily involves seated work and computer use, with periodic standing and walking throughout the workday.
  • Communication:  Must be able to communicate effectively with coworkers, residents/clients, and vendors and to receive and convey information in a timely manner.
  • Hand/arm use and upper-body activity:  Regular use of hands and fingers for tasks such as keyboarding, operating office equipment, handling materials, and reaching for items.
  • Posture and positioning:  Occasionally require bending/stooping, kneeling, or crouching to access files, materials, or equipment.
  • Lifting/carrying:  Occasionally lift and/or move items up to 10 pounds.
  • Vision: Must be able to perform work requiring close vision, distance vision, and depth perception, such as reading screens/documents and navigating the work environment.

Salary Range

Placement within this compensation range will be determined by the candidate's knowledge, experience and skills.

$53,830.00 - $89,710.00

At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.

Top Skills

Ai Writing Tools
Content Management Systems
Marketing Platforms
Seo
HQ

Tricon Residential Toronto, Ontario, CAN Office

7 St Thomas St, Toronto, Ontario, Canada, 2B7

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