Teladoc Health is the global virtual care leader, offering comprehensive virtual care solutions spanning virtual care including primary, mental health, expert medical, devices and licensed platform services. Teladoc Health serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence. Serving over 9 million Canadians, Teladoc Health has been in Canada for more than 20 years and operates in 175 countries world-wide.
The Director of Marketing leads and executes growth-focused marketing strategies, with a strong focus on sales enablement through performance marketing across all Teladoc Health services in Canada. This role combines strategic vision with a strong focus on hands-on execution, in addition to driving awareness, adoption, and engagement through collateral, digital content and campaigns. The Director ensures a unified brand story, develops actionable insights from market research, and delivers measurable results while collaborating across the organization.
Essential Duties and Responsibilities:
Growth Marketing Strategy & Execution: Lead and execute growth-focused marketing strategies across all Teladoc Health services in Canada, translating business objectives into integrated marketing plans that drive awareness, adoption, engagement, and measurable revenue impact through a strong “roll-up-your-sleeves” execution approach.
Sales Enablement (Core Accountability): Own the strategy, development, and ongoing optimization of sales enablement across Canada—building and maintaining high-impact collateral, sales tools, and digital assets that support B2B (employers/insurers) and health system buyers, and improving field adoption through clear governance, version control, and distribution.
Performance Marketing & Demand Generation: Lead the disciplined execution of multi-channel performance marketing and demand generation programs (digital, social, email, content, and paid channels), leveraging marketing automation, CRM, and analytics tools to generate and convert demand and to continually improve performance.
Stakeholder Engagement & Influence: Engage and influence senior cross-functional stakeholders (Commercial, HHS, Product, Clinical, Operations, Legal/Privacy, Finance) to align on priorities, gain approvals, remove barriers, and ensure cohesive execution in a matrixed environment; apply strong communication, persuasion, and negotiation skills.
Unified Brand Story & Messaging: Ensure a unified brand narrative for Teladoc Health Canada across all touchpoints, applying a scalable approach to messaging, content, and campaign development while maintaining alignment with enterprise brand standards and positioning.
Market & Customer Insights Activation: Develop actionable marketing insights from quantitative and qualitative research, synthesizing market, customer, and competitive inputs into clear segment needs, messaging, content priorities, and campaign approaches that improve commercial outcomes.
Marketing Operations & Cross-Functional Collaboration: Establish disciplined operating rhythms for planning, prioritization, and execution across cross-functional teams; navigate ambiguity, prioritize opportunities, make decisions, and deliver against compressed timelines with a high degree of accountability.
Measurement, Analytics & Reporting: Define and report on performance metrics for campaigns, channels, and enablement effectiveness; use insights to optimize marketing investments and demonstrate measurable outcomes tied to business objectives.
Team Leadership & Development: Lead, coach, and develop a high-performing marketing team; set clear expectations, provide feedback, and foster collaboration and accountability across a hybrid work environment.
Special Projects: Lead and/or support special projects as assigned, including priority launches, strategic initiatives, and new capability builds required to support evolving business needs in Canada.
Supervisory Responsibilities
Yes
Qualifications Expected for Position
Strong background in healthcare marketing with an understanding of hospital, health systems and physician practice technology buyers & users, plus insurers and employee benefit clients.
Ability to move from strategic insight to hands on executional delivery.
Strong business acumen to deliver revenue.
Sophisticated skills in senior-level stakeholder engagement and management.
Critical thinker with proven communication, persuasion, and negotiation expertise.
Highly data driven with experience synthesizing quantitative and qualitative insights to inform marketing and business decisions.
Proven track record applying a scalable, disciplined approach to messaging, content, multi-channel campaign development, and demand generation.
Expertise in sales enablement, digital, social, email, content, and paid marketing channels, as well as marketing automation, CRM, and analytics tools.
Demonstrated ability to lead, build high performing teams and collaborate within cross-functional and matrixed teams: listens to diverse perspectives, builds consensus, navigates ambiguity, prioritizes opportunities, makes decisions, manages/motivates self and others.
Self-starter who can thrive with white space.
A strong thought leader who can execute and roll up their sleeves, within compressed timelines.
A relevant bachelor’s degree in Marketing or Business is required, MBA preferred.
8+ years of Marketing experience required, including hands-on experience executing multi-channel campaigns, developing content and collateral, managing marketing technology and analytics, driving demand generation, and ensuring consistent brand messaging across all touchpoints.
5+ years people management experience required.
Salary Range: $120,000 to $170,000/year.
Position Type: Net New.
Work Environment
☐ Office ☐ Remote ☒ Hybrid (Toronto Office & Remote)
Travel: up to 30%
Travel percentage reflects an estimate and is subject to change dependent on business needs.
Physical Requirements
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions. Teladoc Health will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual in line with company policy.
About Us
Teladoc Health is the global virtual care leader, offering the only comprehensive virtual care solution spanning telehealth, expert medical, and licensed platform services. Teladoc Health serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence.
Job Description Acknowledgment
This job description is a general overview of nature and level of work performed by employees with this job designation It is not intended to be a comprehensive list of all duties, responsibilities and qualifications required for this position. Management reserves the right to add, delete, and/or modify any of the job duties or requirements at any time. I acknowledge that I have read and understand the above job description. By signing this job description, I understand the duties that are expected of me.
Why Join Teladoc Health?
Impactful, Connected Healthcare: Support millions of Canadians across the country with accessible care within rural regions & provincial health systems, at no cost to patients.
Focus on Quality & Safety: Upholding the highest excellence of clinical quality standards is paramount to Teladoc Health.
Collaborative, Supportive Network: Our diverse community is dedicated to transforming healthcare in Canada. Be a part of a growing team across Canada, that thrives on engagement, learning and growth.
Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses innovative platforms to provide accessible care across the full continuum of care, at every stage in a person’s health journey.
Growth and Innovation: We are growing rapidly - Come grow with us and support our expanding mission to make healthcare more accessible.
Diversity and Inclusion: At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.
Teladoc Health Canada, Inc. uses artificial intelligence-assisted tools as part of our recruitment process, including to screen and evaluate candidates. These tools support, but do not replace, human judgment. Our hiring team makes all final decisions.
At Teladoc Health we thrive on difference and individuality. Teladoc Health is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for any stage of the recruitment process / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please reach out to us at [email protected]
