Business Development Representative

About the Role 
 
We're seeking a dynamic Business Development Representative (BDR) to identify, qualify, and nurture potential customers. You'll play a crucial role in generating new business opportunities across Canada and the US, and represent Measure Marketing by making a positive impression that sets the tone for the entire sales lifecycle. This role involves heavy CRM utilization (HubSpot) and a high volume of cold calling and LinkedIn lead prospecting.  
You’re the first touchpoint in our GTM engine—booking meetings, warming up the pipeline, and helping our agency fill our calendars with the right prospects. You're confident on cold calls, creative in outreach, and disciplined in follow-up. 
Responsibilities 

• Prospect via cold calling, cold email, and LinkedIn outreach 

• Set qualified meetings for AEs 

• Maintain clean HubSpot CRM data, sequences, and activity logs 

• Engage leads from inbound, events, or lead lists 

• Run short qualification/discovery calls before hand-off 

• Hit weekly KPIs (calls, emails, booked meetings) 

• Establish rapport and nurture relationships through follow-up communication and appointment confirmation 

• Monitor and report on business development performance and market feedback to inform strategic decisions 

• Stay updated on industry trends and sales techniques 

Requirements 

• Bachelor's degree in Sales, Marketing, Business, Communications, or related fields or equivalent experience. 

• 1–3 years B2B SDR or BDR experience (agency or SaaS preferred) 

• Confident with cold outreach (phone, email, LinkedIn) 

• Fluent in HubSpot CRM 

• Strong communication and note-taking skills 

• Energy, persistence, and clarity in conversations 

• Strong organizational and time management abilities 

• Self-motivated and results-oriented mindset 

• Bonus: Exposure to the SEO/PPC/marketing industry 

Contract Details 

• Full-time role  

We’re an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

About Measure Marketing: Measure Marketing is a dynamic and innovative marketing company that delivers exceptional digital marketing services to our diverse client base. We specialize in creating compelling content and crafting go-to-market strategies that engage audiences and drive results.