As a Business Development Representative/Go to Market Analyst, you will conduct market research, create lead lists and account briefs, and support sales campaigns to help target top-tier pharma accounts.
About Basetwo
Basetwo is a fast-growing Toronto-based AI startup transforming pharmaceutical manufacturing. Our platform helps enterprise pharma companies accelerate innovation, optimize operations, and make manufacturing smarter and more resilient. We’re backed by top-tier investors from Boston, New York, and the Bay Area and are building a world-class team to scale our impact globally.
Role Overview
We’re rethinking the traditional BDR role into a Go-to-Market Analyst position — a critical player in our sales engine. This is a research-heavy, strategy-focused role that enables our Account Executives to target the right prospects, craft personalized outreach, and execute high-impact campaigns. You will be the intelligence behind our go-to-market efforts.
What You’ll Do
1. Targeted List Creation
- Build precise lead lists of target contacts in prioritized accounts and territories.
- Conduct market research to identify:
- Accounts with R&D or manufacturing hubs in target territories
- Products produced and manufacturing locations
- Maintain high-quality lists (5–20 leads per account/site, ~50–200 entries per territory)
2. Account Briefs
- Prepare detailed briefs per target account/site summarizing:
- Company overview, revenue, headcount, and HQ location
- Key products and R&D/manufacturing sites
- Relevant digital initiatives, press releases, or news
- Alignment to Basetwo’s solutions and customer use cases
3. Territory Briefs
- Create region-specific briefs highlighting:
- Key accounts, regional HQs, and manufacturing sites
- Market opportunities for AE planning and prospecting
4. Tactical Campaign Support
- Support sales events, including:
- Conferences: research attendees, speakers, and exhibitors; schedule meetings; coordinate outreach
- Webinars: build invitee lists, send invitations, manage follow-ups
- Sales Travel & Site Visits: provide logistical and intelligence support to optimize targeting
What Success Looks Like
- High-quality, actionable leads and briefs that enable AEs to prioritize and close opportunities
- Well-researched, targeted outreach that drives engagement with top-tier pharma accounts
- Proactive, thoughtful use of research tools (including AI like GPT) to solve complex go-to-market questions
Requirements
Requirements
- 1–3 years in sales research, market intelligence, or related analytical roles
- Experience building B2B lead lists and account briefs (pharma experience a strong plus)
- Strong research and analytical skills; comfortable learning about unfamiliar market
- Excellent written and verbal communication
- Highly organized and detail-oriented
Benefits
Why Basetwo
- Join a mission-driven startup transforming pharmaceutical manufacturing
- Work closely with founders and enterprise clients
- Gain exposure to strategy, sales intelligence, and AI-driven workflows
- Competitive compensation and growth opportunities in a fast-paced environment
Top Skills
AI
Market Research Tools
Basetwo AI Toronto, Ontario, CAN Office
Toronto, Ontario, Canada
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