Lead Algo’s Canadian sales strategy, revenue plan, pipeline, team formation, and market expansion. Build and manage a national sales organization while personally handling strategic accounts and complex deals. Develop channel, distributor, integrator, and public-sector relationships; oversee forecasting, territories, recruiting, coaching, and sales processes. Collaborate with marketing, product, engineering, and global sales teams to tailor offerings for Canadian customers and procurement requirements.
Algo is a rapidly growing technology company specializing in the manufacturing and supply of audio and video communication products. Our innovative solutions are designed to make industrial communication safe, simple, and effective. We collaborate with some of the largest technology companies globally to deliver cutting-edge products to our customers.
Role overview
The Canadian market is a significant growth opportunity for Algo. With growing attention on Canadian procurement and Canadian-made products, we are positioned to substantially expand our domestic business.
To focus on this opportunity, we are establishing a dedicated Canadian Sales team. We are seeking a Lead, Business Development Manager, Canada to build and lead it. Reporting directly to VP, Global Sales, you will own Algo's Canadian sales strategy and results end to end.
This is a player-coach role: you will build the team, carry key accounts and deals yourself, and shape how Algo goes to market in Canada. It is a rare chance to build a national sales organization from the ground up at a growing Canadian manufacturer.
Responsibilities
Strategic leadership
- Develop and execute Algo's Canadian sales strategy, aligned with company growth goals.
- Own the Canadian revenue plan, forecast and pipeline, and report results to VP, Global Sales and executive leadership.
- Position Algo to win in Canadian-content and Buy Canadian procurement, across federal, provincial, municipal and broader public sector buyers.
- Serve on the sales leadership team, working with Channel Sales, Partner Sales and Technical Selling to align Canadian priorities with North American programs.
Team building and management
- Build the Canadian Sales team from the ground up, including role design, recruiting, onboarding and training.
- Set clear territories, targets and coverage models across Canada's regions.
- Coach and mentor team members and foster a high-performance, accountable culture.
Sales execution
- Act as a player-coach, personally leading key accounts, strategic opportunities and complex sales cycles.
- Build relationships with end customers, distributors, systems integrators, consultants and technology partners across Canada.
- Develop and grow Algo's Canadian channel, including distribution and integrator partnerships.
Cross-functional collaboration
- Work across a matrix organization to align Canadian sales with channel and partner strategies.
- Partner with Marketing on Canada-specific campaigns, events and messaging, including Algo's Canadian design and manufacturing story.
- Bring customer and market feedback to Product and Engineering to shape solutions for Canadian customers.
Market expertise and growth
- Bring deep knowledge of the Canadian UC, AV or communications market and stay current on trends, competitors and procurement changes.
- Build scalable sales processes and best practices for the Canadian organization.
- Expand the team as the business grows, with the potential to add regional managers and further headcount.
Qualifications
- 7+ years of B2B technology sales experience, including 4+ years leading sales teams.
- Proven track record of building or scaling a sales team and consistently exceeding targets.
- Deep knowledge of the Canadian UC, AV, security or communications market, with an established network of channel partners, integrators and end customers.
- Experience selling into Canadian public sector and enterprise accounts, including tenders and RFPs.
- Strength in both channel and direct selling models.
- Comfortable as a player-coach in a growing, fast-moving organization.
- Strong communication, negotiation and executive presence.
- Based in the Greater Toronto Area, with travel across Canada as needed.
- Bilingual English/French is an asset.
Salary: $170,000-175,000 + Commission Depending on experience
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