Business Development Manager - B2B Media

You’re a high‑performing B2B media seller who wants bigger opportunities, a faster trajectory, and a genuinely modern sales environment. At Key Media, you’ll drive new business for Canadian HR Reporter – Canada’s market‑leading HR media brand – helping advertisers reach an engaged audience of HR professionals via HRReporter.com.

Role: Business Development Manager – HR Media (B2B Digital Advertising)
Brand: HRReporter.com (Canadian HR Reporter)
Location: Flexible / hybrid (2 days a week in our downtown Toronto office)
OTE: CAD $110k–$120k (uncapped)

The role

You’ll focus on winning new advertisers and growing revenue across HRReporter.com and related digital products.

You will:

• Own the full new‑business sales cycle – prospect, pitch, negotiate, close
• Target HR‑focused categories (HR tech, benefits, recruitment, payroll, wellness, employment law, consulting, etc.)
• Sell digital advertising, branded content, email, sponsorships and lead‑gen solutions
• Build strong relationships with decision‑makers and agencies and grow accounts through results, renewals and upsells
• Work closely with editorial, marketing and design to deliver campaigns that genuinely solve HR client problems

You’ll sell with a modern, AI‑enabled stack (CRM, market intel, AI support for prospecting, email and meeting notes) so you can focus on high‑value conversations, not admin.

About you

• 3+ years’ B2B media or advertising sales (digital preferred)
• Strong new‑business track record – you generate and close your own opportunities
• Consultative, solutions‑led sales style with solid negotiation skills
• Comfortable with KPIs, outbound activity and a fast‑paced commercial environment
• Curious, coachable and keen to use AI and modern tools to lift performance

This won’t suit someone who prefers mainly reactive/inbound sales or low visibility on activity and performance.

What’s on offer

• OTE CAD $110k–$120k, uncapped, with competitive base, commission and accelerators for top performers
• The chance to build and own a high‑value HR media book of business on a flagship brand
• Clear pathways to larger strategic accounts, leadership or broader vertical responsibility
• Flexible hybrid working
• Travel Orange – the ability to work from other global locations for up to 12 weeks per year
• Quarterly awards and recognition programs (including vouchers, travel incentives and company‑wide recognition)
• Additional benefits such as paid volunteer leave and extra annual leave accrual with tenure

About Key Media & Canadian HR Reporter

Key Media is a global B2B media company with leading brands across insurance, finance, legal and HR. Canadian HR Reporter has been a trusted HR resource since 1987, now a fully digital brand reaching a large, engaged HR audience via HRReporter.com, newsletters and social channels – a powerful platform for advertisers.

If you’re ready to grow a new‑business portfolio on a flagship HR media brand, we’d love to hear from you.

About Key Media

Key Media is a global business media company with leading B2B brands and events across insurance, finance, legal, HR and more, with offices in Sydney, Toronto, Auckland, Manila, Denver, London and Singapore.

Vacancy status

This posting is for a new vacancy that we are actively recruiting to fill.

Use of artificial intelligence in hiring

We use automated tools / artificial intelligence to help with note‑taking during interviews. All decisions on candidate progression and hiring are made by human reviewers.

Inclusion, equity & accessibility

We are committed to employment equity and an inclusive, barrier‑free selection process. We welcome applications from all qualified candidates, including members of visible minorities, Indigenous peoples, persons with disabilities, women, and persons of any sexual orientation or gender identity/expression. If you require accommodation during any stage of the recruitment process, please contact us at [email protected].

Application updates

Candidates who interview for this role will receive an update on their application status no later than 45 days after their last interview, and in most cases much sooner.