Brand Manager, SnApps

Position Title: Brand Manager, SnApps
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 31736
Food for thought: If you start with fresh, quality ingredients blend them with care and attention to detail, prepare them with the same level of passion and standards that you would for your own family, then you will create delicious and healthy food time and again. That is what we strive for at McCain Foods, and that is what has earned the trust and loyalty of our customers around the globe. We value that trust and are currently seeking highly qualified, dedicated and responsible individuals that share our vision and passion for excellence. If that describes you, then there is a place for you at our table.
If you're a creative and passionate individual who is interested in honing your marketing and general management skills in a Canadian owned and operated business where you can have autonomy to locally develop and implement brand plans, come join us at McCain Foods (Canada).
Reporting to the Senior Brand Manager, SnApps (Snacks and Appetizers), the Brand Manager has shared ownership and accountability in delivering volume, profit & share of the potato brand and will also have key initiative and/or segment ownership.
This role is responsible for:
Brand Responsibilities

• Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies. In partnership with the senior manager manage and lead the annual brand planning process for the brand.
• Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
• Identify customer & channel opportunities with recommendations on actions.
• Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
• Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
• Support brand positioning and equity building initiatives.
• Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
• Prioritize the flow of resources at the brand segment & project level.
• Serves as a mentor/coach and/or Manages and develops ABM's.
• Builds team and functional capability and culture.
• Owns delivering the integrated marketing mix across all executions. Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.

What will make you successful in this role:

• Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
• Previous marketing experience required dealing with CPG retailers (LCL, Sobeys, Walmart and/or Metro preferred)
• Previous experience required developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals.
• Food industry experience and/or Tier 1 CPG experience preferred.
• Consistently achieves results, even under tough circumstance
• High degree of accountability with the ability to hold self and others accountable to meet commitments
• Ability lead cross functional projects and teams and handle multiple projects and priorities on time with excellence
• Ability to quickly and effectively build and maintain partnerships and work collaboratively with others to meet shared objectives
• Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment.
• A strong understanding of the CDN CPG retail environment with the ability to deliver solutions that benefit the company and customer
• Strong analytical and creative problem solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation)
• Ability to be resilient in the face of adversity
• Has the courage to step up and address difficult issues
• Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Nielsen analytic capabilities, markettrack/answers/homescan expertise

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
The health and safety of McCain employees and their families has been our number one priority since the start of COVID-19 pandemic. With vaccination restrictions easing across the globe we do not currently require employees to be vaccinated, but we reserve the right to change this mandate in line with health guidance and regulations in each country.
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Job Family: Marketing
Division: NA Potato
Department: Marketing Canada Retail
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)