MKTG

Brand Influencer - Belleville/Edwardsville

Posted 2 Days Ago

Remote

2 Locations

Entry level

Remote

2 Locations

Entry level

Brand Influencers promote Diageo brands through engaging with consumers, creating content, and driving positive brand perception. Responsibilities include educating consumers, adapting to tech platforms, executing promotions, and maintaining brand image. They must follow guidelines and report competitive activities, with a focus on enhancing brand knowledge.

The summary above was generated by AI

POSITION OVERVIEW:

MKTG Brand Influencers are socially savvy and viewed as a trusted source when it comes to recommendations for what to buy and lifestyle brands. They are content creators and social media stars. They are extroverts, who are creative, passionate and authentically personify Diageo brands. They are trusted opinion leaders and advocates of Diageo brands. Through their passion and education, they create engagements both in person and on social media influencing consumers to purchase and enjoy Diageo brands. Influencers have the ability to create quality content that is on brand strategy.

This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Influencer must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

PRIMARY RESPONSIBILITIES:

Engage with consumers using education, passion and authenticity
Ability to develop, write and curate content that is on brand strategy to inform and shape opinions
Connect with consumers to drive positive brand perception and lead purchase
Have a comprehensive understanding on brand and category, with a drive to develop their knowledge event further
Regularly complete digital training for market brand and programs as directed
Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
Follow Responsible Server Guidelines and report Guideline violations
Take digital event photos and contribute to markets social media account
Understand how Diageo brand differs from competitors and report on competitive activity in market
Maintain appropriate appearance for consumer engagement
Follow company policy and procedures

SKILLS & EXPERIENCE:

Outgoing and passionate about Spirits and Beer industry
Trust worthy, relevant and timely
Strong social network on social media (IG: 71.6% followers of an audience +21yr of age)
Blog/Vlog content creation experience a plus

Top Skills

Content Creation

Social Media

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