What you’ll do:
As a Brand Communications Specialist you will support the planning, development, and execution of consumer facing brand communications initiatives across integrated channels for Canadian Tire retail and other key brands/banners such as PHL, Sherwood, Party City, Triangle Rewards and more.
Contribute to the development and execution of brand building campaigns that connect emotionally with Canadian consumers and reinforce Canadian Tire’s brand purpose.
Partner closely with key internal stakeholders to ensure communications are aligned with business priorities and campaign objectives.
Support day-to-day execution of influencer marketing programs, including talent identification, vetting, briefing, content review, and performance tracking.
Monitor performance metrics alongside analytics partners to assess impact and inform optimization of content and channels. Contribute to campaign wrap reports.
Support team on core media relations activities including, media list development, media pitching, press material development, media monitoring and more.
Maintain a pulse on the PR landscape including creator trends, social culture, brand activations, and emerging platforms to ensure Canadian Tire shows up in relevant, meaningful ways.
Support planning and of execution of brand events for media/influencers (product previews, creator brand trips), on-site support at events, occasional afterhours/weekend work (less than 10% of time).
Help contribute to campaign narratives, messaging frameworks and PR materials to ensure brand consistency across touchpoints.
Support agency partner and work collaboratively to contribute to the development of effective communications plans.
Conduct research to inform communications strategies and refine storytelling across campaigns.
Support team on managing timelines, deliverables and approval processes across multiple initiatives.
Maintain high attention to detail and brand consistency in all materials.
What you bring:
Post-secondary education in Marketing, Communications, Public Relations, or a related field.
2-3 years of experience in communications/PR role; agency experience preferred.
Hands-on experience managing influencer programs—from talent discovery to briefing, content review, optimization, and reporting.
Knowledge of digital analytics and social performance metrics.
Strong media relationships and knowledge in the lifestyle/consumer/retail media landscape.
Excellent writing, editing, and visual communication instincts.
Highly collaborative, organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
A passion for cultural trends, social platforms, and modern storytelling, with a drive to push creative boundaries.
We’re always looking for great talent! In addition to competitive pay, we offer:
Comprehensive benefits and retirement programs
Performance incentives, Continuing Education Programs
Other perks to support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $44,000 and $73,000 Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
This posting represents an existing vacancy within our organization.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
