Company Name: Corby Spirit and Wine Limited
Location: Toronto , ON, Canada
Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.
We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.
Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work! Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click: http://www.youtube.com/watch?v=VaXS-oxdU5U&feature=player_embedded
Position Summary
Do you have top-level bartending experience and strong roots in the community? Are you passionate about sharing your love for authentic spirits? Could you walk into any bar to pitch your brands, and organize events to bring them to the public? This is your chance to represent 3 authentic spirit brands, loved by both bartenders and consumers across the world: Havana Club, Altos tequila and Del Maguey mezcal.
As Rum & Tequila Brand Ambassador your unique responsibility will be to strengthen the presence of these brands in bars and restaurants. Secure visibility in top bars, win over the bartenders and get great cocktails in the hands of consumers to get them to know us.
To be successful in this role you’ll need to have a go-getter attitude, entrepreneurial mindset, a strong network in the bartender community, and the creativity to turn marketing strategies into execution.
We’re seeking a passionate and experienced hospitality professional with at least three years of expertise in high-level bars or similar ambassador roles. This Toronto-based position focuses primarily on the local market but also involves regular travel to Montreal and occasional trips to other provinces.
This is a one-year contract role with the potential for renewal for an additional year. It offers a salary of $75,000 per year, along with covered travel expenses, though no additional benefits are included.
To succeed in this role, the ideal candidate will live within commuting distance of Corby’s corporate office in Toronto and be comfortable with a hybrid work model, spending two days per week in the office.
Is this challenge right up your wheelhouse? Do you have questions? Great, we want to hear from you!
Note: This is a contract position for approximately 12 months
Key Responsibilities
- Bartender Advocacy
- Create a strong relationship and brand reputation with the bartending community, getting recognized as the most authentic and preferred brands to pour to consumers!
- Host competitions, trainings, guest shifts and other initiatives to create a highly engaged network!
- Brand Experience
- Develop and execute brand activations to consistently build awareness and trial at key bars and events!
- Partner up with lifestyle (mostly street culture) brands and events to create cultural relevance and trial among a younger audience.
- Social Media
- Build and leverage a strong social media following around your brands to engage with both industry influencers and consumers.
- Commercial
- Collaborate with the sales team to grow distribution, increasing the number of bars our brands are sold in by constantly pitching to decision-makers.
- Deliver incremental sales through your activations, bartender preference, and the increased brand equity that you’ve built.
- Education and tasting sessions with key stakeholders to facilitate buy-in
- Internal Ambassadorship
- Get internal stakeholders excited and supportive of the brands through continuous activity to win internal brand love.
- Close collaboration with the brand owners, sharing your activity and identifying new opportunities together.
Required Skills & Abilities
- Your Mindset
- Pro-active and highly driven, operating independently with a high standard of success.
- Highly sociable and outgoing; enjoy building a network and interacting with consumers.
- Collaborative mindset; working across departments with a positive attitude.
- A creative- and entrepreneurial spirit, always considering how to drive business impact.
- A growth mindset with a desire to learn more about marketing and commerce, as well as becoming an expert in rum, tequila and mezcal.
- Your Skills
- Strong (premium) bartending experience and a significant network within the industry
- Excellent organizational skills and high operational independence. Diligence in budget tracking, monthly reporting, and overall project management
- Experience with concepting and hosting brand experience events.
- Understanding of and passion for brand building, ensuring your activations are supportive of the overall strategy and business goals.
- Strong public speaker; able to rally support through charismatic presentations.
- Strong affinity with the spirits business and Corby’s brands, especially rum, tequila and mezcal
- Affinity with street culture, passionate about hip-hop and fashion
Education & Experience
- 3+ years of experience in the spirits industry, including bartending related experience.
- Experience in a marketing or commercial role is a plus.
- Business related higher education is a plus.
- Fluent in English. French is highly desirable.
- This role requires you to regularly work evenings and weekends and spend most of your time outside of the office in the field.
- This role is based in and focused on Toronto but will require regular presence in Montreal as well as occasional travel to other provinces.
We welcome and encourage applications from individuals from all groups, including Indigenous, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.
Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at [email protected]. For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.
Job Posting End Date:
Target Hire Date:
2025-02-03
Target End Date:
2025-12-31
