Brand Activations & Partnerships Manager

Job Description:
Your Opportunity:
Chewy is looking for an entrepreneurial, execution-oriented Brand Activations & Partnerships Manager to join our Brand Marketing Team. This role will support the growth of Chewy's Brand Activations function - bringing our brand promise to life through high-impact activations, partnerships, and real-world experiences.
This role is responsible for executing Chewy's brand activations and partnerships - translating brand strategy into real-world programs that bring the Chewy brand to life for pet parents. As a Brand Activation Manager, you will lead the planning and delivery of experiential activations, sponsorships, partnerships, and cultural programs across both digital and in-person environments, helping Chewy show up in meaningful moments for pet parents and their pets.
You will coordinate across internal teams and external partners to manage timelines, vendors, budgets, logistics, on-the-ground execution, and reporting. Through strong operational leadership, you'll ensure activations are delivered smoothly, align with brand priorities, and create memorable experiences for pet parents, particularly Millennial and Gen Z audiences.
What You'll Do:
Lead Activation Planning & Execution

• Own end-to-end execution of all brand activation platforms and programs including execution and management of IRL experiences and brand partnerships
• Maintain execution plans, production timelines
• Manage Partnerships & Cross-Functional Coordination, including contracts, logistics and production.
• Drive Measurement & Operational Excellence
• Drive cross-functional coordination across Paid Media, Social, PR, Retail, Healthcare, Legal, Finance, Creative, and Operations.

Drive Measurement & Operational Excellence

• Track activation-level KPIs (engagement, participation, conversion signals, brand lift inputs).
• Partner with Analytics to measure performance and report outcomes.
• Lead recaps by collaborating cross-functionally to capture learnings and optimization opportunities.
• Maintain and socialize activation playbooks and templates to improve efficiency.

What You'll Need:

• 5+ years in experiential marketing, brand activations, partnerships, or sponsorship management
• Proven experience executing programs from concept through production
• Strong vendor management and budget management experience
• Exceptional project management skills
• Ability to influence across a matrixed organization
• Comfort operating in ambiguity and fast-paced environments
• Willingness to travel for events

What You'll Get:

• A place where you can be your authentic self and grow your career. Our pet parents and partners are from everywhere--different places and different walks of life. It is what makes them unique. Likewise, Chewtopians are encouraged to bring their perspectives to deliver on our mission!
• Work in a culture that cares, with managers who value you and your career journey. Be empowered to think big, thrive on delivering results, and to become your best.
• Development of meaningful connections with a diverse group of Chewtopians through Team Member Resource Groups and celebrate inclusivity with various company events, programs, and activities.
• Comprehensive medical, dental, vision benefits, in addition to wellness programs and resources, enabling you to be your best self in and outside of work.

The base salary range for this role is $86,500 - $152,500.00.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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