B2B Senior Analyst, Solutions (Toronto)

Posted 9 Days Ago
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Toronto, ON
Hybrid
Mid level
AdTech • Marketing Tech
The Role
The Senior Analyst, Solutions will support the B2B Vertical Team in executing client-facing support, contributing to go-to-market strategies, conducting market research, and refining understanding of vertical business challenges. The role involves collaboration across various teams to improve programmatic adtech solutions and optimize revenue retention and growth.
Summary Generated by Built In

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.


StackAdapt’s Solutions Team focuses on developing and leading strategic business technology initiatives within key business verticals in order to strengthen our suite of programmatic adtech and martech solutions. 


The Senior Analyst, Solutions will join the B2B Vertical Team and support solutions engineering, revenue and go-to-market initiatives. Under this umbrella, the candidate will work closely with Revenue (client-facing support such as pitches, workshops and RFP development) and Product/Advertising Technologies (custom solution design and new solutions discovery) in order to bring the most effective digital strategies to our clients. In addition to Revenue and Product/Advertising Technologies, this role will allow you to work with other cross-functional leaders from teams such as Engineering, Product Marketing and Business Intelligence. 

What You'll Be Doing

  • Support B2B Vertical Lead in executing the key responsibilities of the function, including client-facing support (pitches, workshops, RFP development), solutions engineering and new solutions discovery across strategic client segments, including Enterprise
  • Contribute to GTM strategy and commercialization efforts for B2B projects in collaboration with Product Marketing; identify pillars of competitive differentiation, help establish market positioning & narrative and work with Enablement to ensure effective in-market distribution
  • Provide critical and timely support to Core and Enterprise Revenue teams in service of uncovering new customer segments and market opportunities
  • Through client discovery, meticulously refine the team’s understanding of vertical business challenges. Study key clients’ strategic data integrations, business processes and workflows in order to provide critical insight that will inform product, partnerships and technology roadmaps with the ultimate objective of increasing share-of-wallet, revenue retention and new segment growth
  • Conduct market and competitive landscape research to stay on top of trends in the B2B industry, understand competitor offerings and identify strategic opportunities 
  • Support the B2B Vertical Lead in managing performance OKRs (ex. net revenue retention, new segment growth) and optimizing based on available customer levers
  • Work in conjunction with Data Partnerships Team to identify strategic partners and develop integration strategies that will drive differentiation for our B2B solutions
  • Support the B2B Program Team in ad-hoc and daily operational tasks which include (but are not limited to) time-sensitive client and RFP requests, ad-hoc data analysis and market & competitor research

What You'll Bring to the Table

  • You have 3-5 years of experience in a Consulting, Product Management, Business Analysis, Partnerships or Strategy role, ideally within a fast-growing Product organization such as a start-up or scale-up 
  • You have exposure to SaaS-based products and have worked with complex software, data and integrated systems
  • You have an understanding of technology ecosystems and the relationship between platforms and their technology partners; you have experience leveraging internal and external ‘building blocks’ in a dynamic and flexible way to design and recommend custom solutions to clients
  • You have experience ‘rolling up your sleeves’ in a dynamic software and technology environment; you have shipped new solutions end-to-end and seen projects through from ideation to end delivery
  • You know how to work with clients and support sales teams, whether that’s in the form of building custom proposals, jumping on calls to answer client questions or extracting client feedback through discovery sessions
  • You have a proven track record of successfully managing strategic and operationally complex projects with cross-functional teams, engaging with external stakeholders and facilitating client engagements
  • You have impeccable business judgment, along with an inclination to conduct research, formulate hypotheses, design tests and use problem-solving techniques to evaluate solution effectiveness
  • You have strong verbal and written communication skills and are comfortable presenting to stakeholders and external audiences of varying seniority. You have the ability to translate complexity into simple, intuitive explanations for audiences with differing levels of understanding
  • You have prior experience or familiarity with marketing and advertising technology. Programmatic, Adtech or Martech experience is considered a strong asset

StackAdapter's Enjoy

  • Highly competitive salary
  • RRSP/401K matching
  • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
  • Access to a comprehensive mental health care platform
  • Full benefits from day one of employment
  • Work-from-home reimbursements
  • Optional global WeWork membership for those who want a change from their home office
  • Robust training and onboarding program
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • Access to StackAdapt programmatic courses and certifications to support continuous learning
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.


About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:



Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising


#LI-Remote

The Company
HQ: Toronto, Ontario
371 Employees
Remote Workplace
Year Founded: 2013

What We Do

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads.

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