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Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Come join the leader in identity, security and trust. You belong at Okta.
Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.
Our focus on the world’s largest organizations requires dedicated roles targeting specific high value industry verticals. The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of large financial services organizations.
About the Role
Okta is seeking an Associate Product Marketing Manager to join our Competitive Intelligence (CI) team. This role involves researching and analyzing the Identity and Access Management (IAM) market to deliver actionable insights and competitive assets. As a key contributor to Okta's CI team, this role provides a unique opportunity to shape our strategic positioning in the security landscape. Your insights will directly influence product strategy and sales enablement.. If you are passionate about tracking market trends, analyzing competitors, and developing strategic insights, and are ready to make an immediate impact using your security expertise, we’d love to hear from you!
Key Responsibilities
As a Product Marketing Specialist, Competitive Intelligence, you will:
- Market Research & Analysis
- Refine your expertise in Okta’s Identity Security portfolio and competitive landscape, particularly for ITDR and XDR solutions.
- Research posture and exposure management products in the evolving security market.
- Continuously track identity-based attacks (e.g., MITM, Credential Stuffing, Phishing) and mitigation strategies.
- Content Creation & Enablement
- Create competitive assets — battlecards, playbooks, briefs, and presentations — to showcase Okta’s security investments and partner ecosystem.
- Maintain and update competitive intelligence resources for field enablement.
- Cross-Functional Collaboration
- Support security product launches and industry events by partnering with product management and engineering teams.
- Assist sales teams with competitive positioning and strategic opportunities.
- [Something about executive visibility or driving strategy]
Qualifications
Must-Haves:
- Strong understanding of XDR, ITDR, and related technologies.
- Experience with tools like CrowdStrike, Zscaler, Palo Alto Networks, or Microsoft Defender.
- Knowledge of security frameworks (e.g., NIST, ISO 27001, HIPAA, SOC2, CIS).
- Proven research and analytical skills to synthesize data into actionable insights.
- Exceptional written and verbal communication skills with an ability to create high quality competitive assets like battlecards and presentations.
- Collaborative mindset with the ability to work across teams in a fast-paced environment.
- Strong organizational skills to manage multiple priorities and meet deadlines.
Bonus Points For:
- Knowledge of MITRE ATT&CK and Zero Trust principles.
- Familiarity with core security concerns (e.g., password hashing, encryption, XSS, XSRF).
- Experience with IAM solutions and their integration with ITDR/XDR systems.
- Cybersecurity certifications or industry experience in related fields.
Why Join Us?
This role offers an opportunity to grow your career at the intersection of research, strategy, and enablement. You’ll play a vital part in shaping Okta’s competitive strategies and staying ahead in the fast-evolving cybersecurity landscape. If you’re passionate about IAM, competitive analysis, and driving meaningful impact, we encourage you to apply!
#LI-Hybrid
Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:
$99,000—$149,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:
$86,000—$130,000 CAD
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Fostering Diversity, Equity, Inclusion and Belonging at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
Okta Toronto, Ontario, CAN Office
401 Bay St., Toronto, ON, Canada, M5H 2Y4
