ROLE: ASSOCIATE MEDIA DIRECTOR
TEAM: MEDIA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients, and their brands earn the world’s attention through our core philosophy of Connected Creativity - a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.
This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.
ROLE OVERVIEW
The Associate Media Director plays a pivotal role in growing and retaining business across the organization. This position leads a team of Media Managers and Juniors in the development and execution of innovative paid social strategies for one of the world’s largest CPG companies and its extensive portfolio of brands.
This is a hybrid strategic and executional role, combining analytical precision with creative problem-solving. The successful candidate will be hands-on in the platforms — particularly Meta (Facebook & Instagram) and TikTok — while also driving the strategic development of campaigns that deliver business impact. They will contribute to every stage of the process, from creative recommendations and media planning through to measurement, optimization, and performance storytelling.
Working within a fast-paced, collaborative environment, the Associate Media Director will navigate complex inputs from multiple stakeholders, distilling information into clear, actionable direction. The ability to “thread the needle” — connecting brand priorities, creative outputs, and media execution — is critical to success in this role.
This position requires strong client service and communication skills, as well as the ability to lead discussions, create compelling presentations, and guide internal and external teams toward alignment. Beyond campaign delivery, the Associate Media Director will focus on driving year-over-year efficiency gains, operational excellence, and process improvements across workflows and media investment practices.
The ideal candidate is naturally curious, proactive, and detail-oriented — someone who thrives in both the strategic planning room and the tactical trenches of campaign management, always looking for new ways to elevate performance and value for clients.
CORE RESPONSIBILITIES
- Support the Account Director in planning, execution, optimization, and reporting for paid social campaigns across Meta and TikTok.
- Oversee campaign setup, QA, and daily performance tracking to ensure flawless delivery and adherence to KPIs.
- Develop actionable insights and recommendations based on data and performance analytics.
- Create and deliver client-ready presentations and performance reports that clearly communicate outcomes, learnings, and next steps.
- Lead campaign testing frameworks to drive innovation and identify platform opportunities.
- Serve as a trusted partner to clients, proactively managing expectations and delivering high-quality work on time.
- Collaborate with creative, strategy, and analytics teams to ensure campaigns are connected, cohesive, and aligned with business objectives.
- Stay ahead of emerging social trends, ad formats, and best practices within the Meta and TikTok ecosystems.
- Support the mentorship and development of junior team members, fostering a culture of collaboration and continuous learning.
- Ensure all work reflects Salt’s values, commitment to excellence, and attention to detail.
EXPERIENCE & SKILLS
- 5+ years of hands-on experience managing paid social campaigns across Meta and TikTok platforms.
- Proven expertise in Ads Manager interfaces, audience strategy, creative testing, and campaign optimization.
- Strong proficiency with data visualization tools (Google Data Studio, Looker, etc.).
- Excellent presentation, communication, and storytelling skills.
- Demonstrated ability to manage multiple projects simultaneously with precision and organization.
- Deep understanding of digital KPIs, measurement, and attribution principles.
- Experience supporting CPG or large enterprise clients preferred.
- Bachelor’s degree or diploma in Marketing, Communications, Advertising, or a related field.
- A proactive, detail-oriented mindset with strong problem-solving and time management skills.
- Passion for digital media and curiosity about platform advancements and innovation.
SALT’S VALUES
- Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
- Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
- Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.
The anticipated annual base salary range for this position is $90,000–$110,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
