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Critical Mass

Associate Media Director

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In-Office
Toronto, ON
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In-Office
Toronto, ON

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The Associate Media Director role is responsible for leading the planning, management and execution of client’s media strategy to maximize client branding and business objectives. This person must have in depth knowledge of Programmatic platforms media channels including DV360 and Amazon DSP. Alongside the Media Director, this person will be a strategic leader both internally and in client presentations. They will manage and distribute work across the associate planners, planners, and senior planners on the team.

You will:

  • Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
  • Manage the billing team and provide final approval on all billing needs.
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Provide strategic insights and optimizations for all client reports.
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments.
  • Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Evaluate client needs and escalate needs or issues as they arrive to leadership
  • Drive audience insights and channel strategy.
  • Sell in media initiatives to client.
  • Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction.
  • Report to Media Director and Media VP and supervise a medium-sized team.  

You have:

  • 6-8+ years of experience in media.
  • Experience in paid social media planning and management.
  • Hands-on experience with DV360, Amazon DSP, and Prisma.
  • Familiarity with Google Ad products.
  • Detailed understanding and passion of media and the media landscape.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
  • Strong interpersonal, written and verbal communication skills.
  • Ability to multi-task and meet deadlines while paying attention to details and being agile
  • Good project management, planning and organizational skills.
  • Proficient in MS Office, specifically Excel.
  • Ability to delegate and train junior team members

What We Offer 

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, personal/sick days, and flex days 
  • Access to online services for families and new parents 
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.    

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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