Associate Marketing Manager – Triangle Registration and Onboarding

What You’ll Do

We’re looking for an Associate Manager to own and optimize the Triangle registration process across banners and channels. You’ll be an integral part of cross-functional initiatives that simplify and streamline registration, drive higher conversion, and ensure a smooth customer experience end-to-end. This role blends project management, digital product understanding, and data-informed process improvement—ideal for someone who is curious, collaborative, and eager to use AI to accelerate outcomes.

·       Perfect the registration process: map current-state journeys, identify friction points, and prioritize improvements that lift conversion and reduce drop-off.

·       Lead cross-functional delivery with Product, Digital, POS/Store Operations, Marketing, Data/Analytics, IT, and Customer Care to design and implement tools, flows, and capabilities that make registration faster and easier.

·       Manage initiatives from end to end: scope, plan,  milestones, stakeholder alignment, status reporting, risk/issue management, and post-launch retros.

·       Define success metrics (e.g., registration conversion, time-to-complete, customer effort score) and run A/B tests/experiments to validate impact.

·       Champion customer experience: apply service design and journey thinking; ensure solutions are accessible, clear, and consistent across touchpoints.

·       Leverage AI and automation: use tools (e.g., Copilot) to accelerate analysis, documentation, communications, and opportunity discovery.

·       Create clear documentation: requirements, user stories, acceptance criteria, SOPs, and playbooks for stores and partners.

·       Enable the field: partner with store operations to develop training, prompts, and job aids that support cashiers and customer interactions.

·       Continuously improve: maintain an optimization backlog; iterate quickly based on data, feedback, and learnings.

What You Bring

·       5–7 years of experience in roles such as product operations, project/program management, digital CX/UX, process improvement, or marketing operations.

·       Solid project management skills: structured planning, stakeholder management, clear communication, and on-time delivery.

·       Strong understanding of digital products and systems (e.g., web/app flows, POS integrations, marketing platforms, identity/registration flows).

·       Some IT exposure (asset): familiarity with APIs, data flows, ticketing/change processes, and working with engineering/architect teams.

·       Data literacy: ability to interpret funnel metrics, experiment results, and dashboards to make decisions.

·       Communication & collaboration: concise writing, effective meeting facilitation, and strong partner relationships.

·       Mindset: curious, improvement-oriented, diligent with tasks, and a creative, innovative problem solver who embraces AI.

Tools: comfort with project trackers (e.g., Jira/Planner), documentation (Confluence/SharePoint), and analytics dashboards

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $64,000.00 and $106,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.