Associate Manager, Engagement (6-Month Contract)

What you’ll do

The Business Manager, Triangle Loyalty will report to the Associate Vice President – Triangle Lifecycle Marketing - Engagement.  As the successful candidate, you will be accountable for developing and driving innovative customer engagement initiatives to support Canadian Tire’s Triangle Loyalty program. Within this role, you will work cross functionality across the organization to identify high-impact opportunities to improve Triangle Loyalty engagement and generate sales revenue. This role will be responsible for identifying valuable segments and designing innovative marketing programs to meet their needs. As the ideal candidate, you bring an eagerness to test new ideas and always put the customer at the heart of everything you do.

• Define, monitor, and report on customer engagement performance indictors, and seek creative opportunities to reach audiences

• Develop insight-driven strategies focused on increasing customer spend, trips and program engagement

• Present strategies through compelling storytelling to create buy-in amongst leadership

• Collaborate with internal and external stakeholders to identify, design, develop and launch business initiatives

• Scope and prioritize initiatives based on business and customer impact, focusing on advancing the organization’s strategic objectives

• Partner closely with analytics, operations, and marketing teams to build and test customer
  facing programs

• Conduct ongoing competitive research to ensure our customer offers and engagement tactics are industry leading

• Manage and optimize marketing budgets

What you bring

• 3 - 5 years of relevant experience, with a focus on marketing, customer engagement, or customer experience

• Experience managing customer loyalty programs in Retail, and eCommerce industry is an asset

• A passion for customer experience (CX) and a strong understanding of marketing strategy and how to build and execute muti-channel programs

• Ability to think critically and problem solve to successfully address business challenges

• Excellent interpersonal skills with a proven ability to build relationships and influence internal and external teams

• Ability to analyze customer insights and channel data to optimize program performance

• Experience working closely with business, analytics, marketing, legal/compliance stakeholders to deliver customer programs

• Experience with marketing automation and personalization tools is an asset

We’re always looking for great talent! In addition to competitive pay, we offer:

• Career growth opportunities and product discounts

Our typical hiring range is between $32.82 per hour and $54.34 per hour. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. We're committed to attracting top talent.  For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

About Us

At Canadian Tire Services Limited/Canadian Tire Bank, it is our mandate to continue to create innovative and rewarding financial solutions for our customers. Our growing suite of products and services showcase the dynamic contributions from our employees and our success is driven by a strong vision, loyal customers, and our ability to build teams that reflect the diverse customers and communities in which we live and work. Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.