Associate Manager, Digital Marketing

What You’ll Do

As an Associate Manager on our Digital Marketing team, you will play a crucial role in developing and implementing marketing strategies across various digital channels for Canadian Tire’s digital marketing programs.  Your primary responsibility will be to plan, monitor, and execute performance-driven campaigns that drive profitability and enhance the digital consumer journey.  You will drive digital performance in support of company growth objectives through Paid Search, Paid Social, Display, Video, Affiliates, etc.

Overall, this role requires strong analytical capability, strategic thinking, creativity, a high degree of agility, a collaborative nature, a strong data and analytics skill set and a passion for digital marketing.  

• Lead day-to-day operations of performance digital programs, specifically Paid Search, Paid Social, Display, Video, and Affiliate channels.

• Own monthly budget management, including reconciliation of digital ad spend, budget forecasting and channel performance forecasting.

• Assist in the development of annual marketing plans by developing financial plans and annual strategies for the business that link to defined strategy objectives.  Establish clear campaign targets aligned to deliver business goals.

• Foster strong relationships and collaborate with appropriate stakeholders to ensure thorough understanding of business goals, opportunities, challenges and develop marketing plans that balance customer needs with business goals. Establish clear campaign targets aligned to deliver business goals.

• Monitor program performance, analyze data, and derive actionable insights to improve campaign effectiveness across all digital programs.  Look for ongoing efficiencies, specifically traffic and revenue generating opportunities.

• You will collaborate with various cross-functional teams such as strategic marketing, content, promo, CTDI and external key partners such as Google, Meta, etc.

• Identify opportunities for innovation and optimization within existing campaigns to drive continuous improvement.

• Work closely with vendor partners and internal stakeholders to develop online to offline measurement attribution campaigns (Financial Planning & Analysis, Experimentation, Measurement).

• Investigate and identify new or unleveraged digital marketing opportunities.

• Stay up-to-date with industry trends and emerging technologies in the digital marketing landscape.

What You Bring 

Working amongst a high-performing and cross-functional team, we expect you to have excellent interpersonal skills as well as the ability to multitask in a deadline driven environment. You will grow your leadership and coaching skills through managing indirect reports and liaising with internal and external stakeholders. We are also looking for someone who has:

• Atleast 3+ years’ experience in a digital marketing environment including campaign and channel strategy, execution and analytics.

• Proven experience in digital marketing, including hands-on experience with Paid Search, Paid Social, Display & Video Advertising and Affiliate Marketing.

• Experience using Bid Management, Ad Management and Analytics Tools: (Google Ads, DV360, Facebook Ads Manager, Google Analytics, Thoughtspot, etc).

• Strong analytical skills with the ability to interpret data and make informed decisions based on insights- strong excel skillset is a must.

• Budget and forecasting management experience.

• Post-secondary education or related experience in Marketing , Business or related educational background.

• Agency background or in-house experience in digital marketing or eCommerce environment is an asset.

Hybrid

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.