ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In a Nutshell:
As Associate Director, Media you will drive strategic media execution and insights across eCommerce and eRetail channels. You will oversee team operations, foster client relationships, and deliver measurable outcomes through expert platform management, reporting, and thought leadership. You'll also lead in shaping innovative media approaches, optimizing processes, and aligning team efforts with organizational priorities.
This position will be required to work out of our Toronto office upwards of 3 to 4 days a week.
What You’ll Do:
- Develop and execute eCommerce media strategies that enhance traffic, conversion, and sales across digital retail platforms.
- Act as a primary client contact, delivering actionable insights and aligning media strategies with client business goals.
- Represent the team in client and platform partner discussions, driving excellence in deliverables and relationships
- Create comprehensive media plans and oversee their implementation to achieve desired outcomes.
- Lead platform-level operations, including Amazon Ads, Walmart Connect, and other retail media networks.
- Collaborate on advanced reporting and insights, leveraging tools such as Tableau, Amazon Marketing Cloud, and Google Analytics.
- Establish and refine trafficking and QA workflows to ensure error-free and efficient execution.
- Design and implement scalable client-facing dashboards and internal reporting mechanisms.
- Distill media performance insights into compelling narratives for presentations, emails, and discussions.
- Translate complex analytics into actionable recommendations for clients and internal teams.
- Provide mentorship and growth opportunities for junior team members, cultivating a culture of learning and innovation.
- Work cross-functionally with creative, legal, and finance teams to streamline processes and enhance campaign performance.
What You’ve Got:
- Platform Expertise: Hands-on experience with Amazon DSP, Walmart Connect, and tools like Skai, Pacvue, and CommerceIQ.
- Analytical Proficiency: Skilled in attribution, analytics, and data visualization platforms (e.g., Tableau, Snowflake).
- Proven Leadership: Experience mentoring teams and delivering high-caliber media strategies in eRetail contexts.
- Strategic Thinking: Ability to link media planning with broader business goals, ensuring holistic, data-driven recommendations.
- Process Orientation: Demonstrated success in creating efficient workflows, QA processes, and advanced reporting frameworks.
- Retail-Focused Media Skills: Proficiency in executing strategies across platforms like Meta, Pinterest, TikTok, and emerging retail-integrated channels.
Base Pay: CAD $105,000 - $115,000
