Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
We have an exciting opportunity in Marketing on our
Goldfish® Team as Associate Brand Manager. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote) and reports to the Goldfish Brand Manager. The Associate Brand Manager plays a supportive role to the Brand Team in achieving key business objectives. This includes assisting innovative product launches, endorsing top-tier marketing campaigns, analyzing market data and synthesizing it and ensuring consistent brand messaging across all marketing channels.
Specific accountabilities of this role:
Manage Execution of Advertising plans (Integrated Marketing Communications)
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Assist brand/business context to integrated agency team from briefing to execution to help inform strong plans
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Support process management of integrated marketing communication (IMC) plans, including managing timeline and ensuring key milestones are met
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Collaborate closely with agencies and internal media team to lead execution of best-in-class marketing activations, ensuring the voice of the consumer and brand are represented
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Creates clear and concise briefs by applying brand positioning knowledge with guidance when necessary.
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Understand how various elements of the plan work together, and share out plans with broader organization on a routine basis
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Evaluate effectiveness of campaign elements and provide recommendations on how these findings should impact future advertising plans
Support New Product Launches (Innovation)
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Own the development and presentation of innovation business cases to senior leadership
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Collaborate with cross functional teams to ensure key milestones (gating) of commercialization process are achieved, while understanding the broader picture of what is needed to drive innovation success
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Track innovation performance, and advise on support plans as needed to meet objectives
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Collaborate with cross functional stakeholders to assist in executing strong launch plans in and out of store
Contribute to Delivery of the Annual Operating Plan (Business Management)
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Derive information from a variety of data sources (consumer research, competitive reviews, digital analytics, Nielsen) and turn them into actionable insights
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Control the management of budget, ensuring efficient spending, and provide ongoing forecasting and financial oversight. A basic understanding of P&L is preferred.
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Provide inputs to broader team throughout Integrated Business Planning (IBP) process (consumption, innovation tracking, market trends)
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Provide support and engage in various culture building initiatives and activities aligned to strategic objectives
Contribute to the development of strategic business plans (Strategic Brand Planning)
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Work closely with brand team to understand current business performance, evaluate key risks and opportunities and provide recommendations on how these should inform long term strategic pans
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Engage key counterparts cross-functionally and in different geographies to drive productivity and understand potential synergies
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Provide key analysis to inform the development of the Situation Assessment, Strategic Plan and Brand Plan
The ideal candidate will have:
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University Degree, business degree preferred
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Minimum of 1-2 years of CPG experience
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Effective analytical skills with the ability to synthesize data and create compelling narratives
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Effective experience with modelling (pricing) and data tools
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Effective ACNielsen tools and database capabilities
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Emerging interpersonal & presentation skills and ability to influence others to gain consensus
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Emerging knowledge of the S&OP process, supply chain operations and logistics is an asset
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Effective proficiency in MS Office (Excel, PowerPoint, Word)
Why choose Campbell’s for your next opportunity?
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GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you’ll be a direct contributor to the company’s success and your voice will be heard.
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HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, Wellness days, vacation programs and office closure during the Christmas break.
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COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
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HEALTH and WELLNESS BENEFITS: Competitive Health, Dental and Wellness benefits that start on your first day of employment including virtual health care, flex spending accounts, critical illness insurance, TeleDoc coverage, wellness workshops, virtual fitness classes, meditation and stretch breaks, on-site Fitness Center and an Employee Family Assistance Plan.
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INCLUSIVE CULTURE: At Campbell’s our 5 C’s Values lead with CARE. We pride ourselves on a culture of inclusivity where we care about our employees as human beings, supporting each other through leaning and education, Employee Resources Groups (ERG’s) and supportive work-life balance.
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PROFESSIONAL and CAREER DEVELOPMENT: Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.
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ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they’re passionate about.
As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked and we will do our best to meet them.
If you are interested in this opportunity, please submit your application http://www.campbellsoup.ca/en-ca/about-us/careers
Campbell’s...Connecting People Through Food They Love.
Where icon brands thrive,
People are valued,
And you can make a difference. What will your Campbell’s story be?
We appreciate all applicants who express interest in being a part of our team. Unfortunately, due to the volume of applications we receive, we may be unable to reply to all applicants. If we feel that you may be a good match for one of our current openings, you will be contacted.
***While we welcome all applications, we do not accept unsolicited resumes or inquiries from employment agencies or search firms.***
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
