Assistant Media Planner (Starcom)

Company Description

We are the ​Human Experience Company​ !

We know brands will only thrive if they anticipate people’s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

•Gather and analyze marketing, client, industry, competitive, human insight data to determine client’s advertising and media needs as it relates to their DEI journey

•A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship

•Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in inclusive, strategic and effective media plans

•Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents

•Utilization and knowledge of syndicated media, research, and other data resources as it relates to diverse audiences

•Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)

•Present plans to the client brand group, with assistance of Supervisor/Manager

•Maintain strong relationships with diverse and inclusive media suppliers and stay abreast of market conditions and Canadian landscape as it relates to immigration and demographic changes

•Work closely with external agency partners

•Active participation in account status meetings, both internal and external

•Develop/ assist with development of POVs as it relates to DEI opportunities

•Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete

•Attendance and active participant in mandatory training sessions

Qualifications

•Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred

•Preferably with exposure to media partners that have access to diverse and inclusive audiences in Canada

•Strong written and verbal communication and presentation skills

•Demonstrated experience in negotiating

•Able to work successfully across multiple teams, handling high volume workload, and meeting tight deadlines under pressure

•Demonstrates critical thinking and problem-solving abilities

•Strong analytical abilities and proficiency in math

•Ability to effectively utilize media research and reporting resources

•Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Starcom is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Starcom, however, only those candidates selected for an interview will be contacted.