Analyst - Measurement Science

What you'll do

The Analyst,  Measurement Science is an execution-focused analytics role that supports audience creation, customer and category insights development, media measurement, modeling, and visualization initiatives across Triangle Retail Media.
In close partnership with Sales, Accounts, Planning, and Measurement teams, you’ll make data-driven decisions that inform all parts of the campaign lifecycle – from category behavior and sales insights to creation of custom audiences using unique Triangle Rewards purchase data, and post-campaign reporting insights. You will work closely with two or more sales pods, learning the nuances of our retail categories and brands.
Analytics, Reporting & Enablement

• Support pre‑campaign measurement by developing and activating audience segments, and conducting exploratory analysis to inform campaign strategy and setup

• Support post‑campaign measurement by interpreting model outputs and contextualizing performance indicators to deliver clear, actionable insights on campaign effectiveness

• Collaborate with stakeholders to translate model outputs into actionable dashboards and other productionized tools for end-users

How You’ll Work With Others

• Partner closely with Media Planners, Sales, Accounts, Media Activation to deliver media insights and reporting

• Translate ad-hoc requests (for instance, around customer, category, sales or measurement) into actionable data that proves or disproves hypotheses

• Bring a genuine curiosity to your work, always looking for the “why?” and “so what?” of media, retail and customer data

• Embed yourself in business processes, to find opportunities to streamline, automate or improve workflows
   

Data Science & Advanced Analytics

• While not the primary focus of the role, you may be asked to assist Data Scientist and Senior team members to develop models, including:

• Propensity and lookalike models, churn and engagement prediction, uplift and incrementality modeling, Media attribution (ROAS), audience profiling

• Assist with training, evaluating, and deploying models using BigQuery and Vertex AI (or equivalent platforms)

What You Bring 

• 2–5 years of experience in Data Analysis or Marketing Analytics

• Media/marketing analytics experience is a strong asset

• Experience in a Customer Data Platform (CDP) is an asset

• SQL and BigQuery proficiency

• Experience building and maintaining BI tools. 

• Power BI authoring skills, including report optimization and publishing is an asset

• Experience scripting in Python for ETL and automation in an asset, but not required

•  Statistics Knowledge, and Experience in Designing Experiments 

• Proven ability to generate customer insights and marketing outputs

• Familiarity with marketing technology is an asset

• Personal accountability for client campaign outcomes

• Openness to leveraging technology and AI for automation and efficiency

• Positive attitude and solutions-focused mindset.

About Triangle Retail Media

Triangle Retail Media (TRM) is one of Canada’s fastest-growing retail media networks. We use data, analytics, and customer insights to deliver effective, measurable marketing solutions for brands and agencies across Canadian Tire Corporation’s retail banners. Powered by the Triangle Loyalty program with over 11 million members, TRM enables advanced measurement and audience strategies at scale. We are builders who value accountability, collaboration, and continuous improvement. This role is ideal for someone early in their data science or analytics career who wants to work on real-world marketing problems while learning from experienced practitioners.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $64,000.00 and $106,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. #LI-AG2

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.