Marketing Data Valorization Advisor

The Marketing Automation and Performance Measurement Department is responsible for executing, securing and automating targeting activities for marketing campaigns and performance measurement. As a marketing data valorization advisor, you contribute to the use and valorization of data collected from various channels. You give meaning to data by extracting, describing, analyzing and interpreting it in order to facilitate marketing business decisions for the insurance sector. You play a leadership role in campaign creation and data use for various contributors, and you’re a resource person for the marketing teams. You interact with many parties involved to understand and communicate issues and influence decision-making. More specifically, you will be required to:

Provide our partners from marketing teams with advisory services to help them identify relevant targets and optimize their activities, based on data, analytics and performance metrics 

• Secure targeting and performance measurement operations for relationship marketing, digital campaigns and marketing research activities 

• Target, orchestrate and automate Desjardins Group's relationship and digital marketing activities for all types of communications 

• Implement robust testing methodologies to be able to measure campaign performances 

• Measure the performance of relationship marketing activities and digital campaigns using various analyses, and share the results 

• Continuously optimize and automate recurring activities.

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What we offer*

• Competitive salary and annual bonus

• 4 weeks of flexible vacation starting in the first year

• Defined benefit pension plan that provides predictable, stable income throughout retirement

• Group insurance including telemedicine

• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

What you bring to the table

• Bachelor's degree in a related

• A minimum of four years of relevant experience in data valorization 

• Please note that other combinations of qualifications and relevant experience may be considered

• Knowledge of French is required

• Intermediate knowledge of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients

• Proficiency with database structures 

• Proficiency with SAS or SQL 

• Proficiency in resolving data extraction and valorization issues 

• Proficiency in writing documentation 

• Proficiency with a data visualization tool 

• Knowledge of insurance products 

#LI-Hybrid

Trade Union (If applicable)

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Job Family

Data (FG)

Unposting Date

2025-04-10