Campaign Analyst

Address:

The Campaign Execution Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward. Working with Campaign Strategy, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. This is a fast-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Campaign Execution Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.

What you will be doing:

Develop and execute direct to consumer campaigns:

• Review and analyze campaign business requirements and produce Technical Implementation Plans
• Prepare customer lists with campaign management toolset to meet the requirements of documented technical requirements
• Build potentially recurring campaigns with automation in mind and automate campaigns as required
• Identify issues and make recommendations for campaign improvement
• Manage project timelines and key deliverable dates
• Establish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Execution Manager, Strategy Manager, Measurement Analysts and Product & Marketing business partners
• Conduct campaign technical audits and review data output to ensure accuracy

Process management

• Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendors
• Ensure campaign requirements have documented business partner approval prior to file development and execution
• Make recommendations to streamline, enhance and improve overall operations
• Engage in knowledge transfer with other Campaign Analysts to ensure projects are transferable
• Trouble shoot critical issues, as required, to ensure the lead generation cycle remains on track and provide required support to Campaign Managers
• Contribute to campaign definition documentation and template library to support standardization of customer data extracts

What we are looking for:

Knowledge:

• Minimum 3 years of campaign or database marketing experience
• Working knowledge of customer relationship management, campaign design and development
• Solid and proven background in business process improvement
• Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
• Knowledge of financial services industry preferred

Skills:

• High level of proficiency in SAS, SQL, Unica Campaign or equivalent
• Can translate business strategies into technical requirements
• In-depth analytical and problem solving skills

• Possess excellent interpersonal skills, and have proven written and verbal communication skills
• Solid organizational and time management skills and ability to multi-task
• Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment
• Manage expectations and multiple complex projects simultaneously

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.