Airports - Marketing Specialist

Role Overview

The Marketing Specialist will support and execute marketing initiatives across all airport locations, ensuring strong brand presence, effective communication, and seamless execution of campaigns, promotions, and events. This role works closely with internal teams, airport partners, and external stakeholders to deliver consistent, timely, and impactful marketing support in a fast-paced airport retail environment.

Key Responsibilities:

Social Media Management (All Airports)

• Maintain and update airport-specific social media pages in line with brand standards
• Schedule and publish content supporting promotions, events, and airport initiatives
• Ensure accuracy, relevance, and consistency across platforms

Digital Screen Content Management

• Define, refresh, and manage digital screen content based on active promotions and priorities
• Coordinate deployment and ensure timely updates across all airport locations
• Work with internal teams to align content with sales and campaign objectives

Internal & External Messaging Campaigns

• Manage WhatsApp group communications with clear purpose, guidelines, and consistency
• Execute targeted email and messaging campaigns to specific audiences, partners, and stakeholders
• Ensure messaging is aligned with brand voice and business priorities

Flyers & Promotional Collateral

• Develop and customize flyers and promotional materials for individual airport companies and partners
• Coordinate production and distribution timelines
• Ensure collateral is relevant, compliant, and tailored to each target group

Store Presence & Visibility

• Support in-store promotional setups and branded initiatives
• Ensure store presence aligns with ongoing campaigns, promotions, and airport events
• Partner with operations teams to execute in-store marketing effectively

Event Support & Activation

• Coordinate event materials, promotional items, and giveaways
• Support logistics and readiness for airport and partner events
• Ensure consistent brand representation during activations

RPP Campaign Execution (Dynamics)

• Launch and manage RPP campaigns through Dynamics
• Track execution, updates, and alignment with sales objectives
• Coordinate with sales and operations teams to ensure effective rollout

Airport Newsletter Management

• Compile, coordinate, and manage content for airport newsletters
• Ensure consistency in messaging, timelines, approvals, and distribution
• Work with airport stakeholders to meet submission deadlines

Key Skills & Qualifications:

• 4-5 years of experience in marketing coordination, retail marketing, or communications
• Experience managing multiple locations or stakeholders (airports, retail, franchises preferred)
• Strong organizational and project coordination skills
• Comfortable managing digital content, messaging platforms, and promotional materials
• Experience with CRM or campaign tools (Dynamics preferred)
• Excellent written and verbal communication skills
• Ability to work in a fast-paced, deadline-driven environment

Salary:$55-60k per annum