The AI Sales Development Manager will define targeting strategies, create personalized outreach messages, analyze performance metrics, and iterate on sales processes for effectiveness.
About Motion 💡
The role
What you'll do
How our team uses AI 🤖
Who we're looking for
What this is not
Compensation
What you'll love about Motion 💜
Motion is creating the command center for creative strategists: an AI-driven analytics and intelligence platform that bridges the gap between performance marketers and creative teams, helping them uncover what's working, what's not, and ultimately ship more winning ads across platforms like YouTube, LinkedIn, Meta, and TikTok.
Today, Motion is trusted by some of the world’s top e-commerce and direct-to-consumer brands and agencies (including Vuori, True Classic, The Farmer’s Dog, and HexClad) and has analyzed over $14 billion in media spend. When leading brands want to understand their creative performance, they turn to us.
Our founders have built successful companies before, but what we’re most proud of is who chose to build again with them. 10% of our team worked with our founders at their previous company and followed them to Motion. That kind of loyalty doesn’t happen by accident, it’s built on trust, strong culture, and a shared belief in what we’re creating.
We're growing fast (2.5x year-over-year and now 70+ team members), our product is sticky, and with a recent $30M Series B raise, we're just getting started. We're building the future of creative intelligence and are looking for talented people to help us get there! 🚀
The role
Motion's outbound engine runs in three tiers: lifecycle marketing that warms low-intent leads, an AI-powered SDR program that hits high-fit mid-market accounts with personalized outreach at scale, and a target account motion for one-to-one pursuit. You own the middle tier. That's where the leverage lives.
The way we think about outbound breaks into three pillars:
- List. Who you're going after and how strong the intent signal is.
- Channels. Email, LinkedIn, phone, text, WhatsApp, Slack Connect. Email is a slice of the pie, not the whole thing. The biggest unlock is running the right message across the right channels.
- Messaging. What you say and how it maps to the prospect's stage of awareness.
The heart of the job is traditional SDR work: pick up the phone, send the text, own the LinkedIn thread, manage the replies, and turn them into booked demos. What's different is the AI layer on top: the tooling, the signals, the personalization at scale. You bring the sales brain; we have the infrastructure to support it.
The technical foundation is already in place. Our GTM team (rev ops, solutions engineer) handles the systems: Clay, internal tooling, automation workflows, and data enrichment. What we need is the sales judgment behind it: who to hit, how to reach them, and what to say.
Please note this is an Individual Contributor (IC) role.
- Pick the lists. Define which accounts to target and why, slicing the market down to the ones worth hitting and the signals that tell you when to strike.
- Work every channel that works. Email, LinkedIn, phone, text, WhatsApp, Slack Connect. Whatever gets the reply. This isn't an email-only role.
- Write outreach that earns replies. Emails, LinkedIn messages, call scripts, follow-ups. Messaging that matches the prospect's stage of awareness. This is the core skill.
- Book the demo. Pick up the phone, manage the reply thread, and get qualified prospects on the calendar.
- Share the learnings. Collaborate with creative strategy, lifecycle, and sales so what's working (and what isn't) moves across the team.
- Partner with GTM Engineering on hypothesis testing. You bring the sales judgment, they build the infrastructure.
- Track your own conversion metrics, form hypotheses, and ship improvements fast.
- Maintain clean CRM hygiene so your pipeline data can be trusted and acted on.
- Stay ahead of emerging outbound tools and bring them to Motion before the competition does.
As a company, we’re becoming AI-native. We don’t have limits on what we can try, and every team is sharing their wins. Here’s what that looks like in this role:
- Building trigger-based outbound workflows in Clay and our internal tooling that fire personalized sequences when a prospect matches a buying signal — job change, funding round, competitor ad shift
- Using AI to do deep account research at scale: pulling competitor positioning, summarizing company news, generating first-draft copy that sounds like it was written just for that prospect
- Analyzing reply patterns and campaign performance to figure out what’s landing — then feeding those learnings back into the next campaign’s targeting and messaging
- Iterating on the system itself, not just running it — proposing new automations, testing new tools, killing what doesn’t work
- Proven outbound experience: You've built pipeline from cold, booked meetings from scratch, and have the track record to show for it. You've worked multiple channels (phone, email, LinkedIn, text) and know which one to reach for.
- You've built or been central to an AI-powered outreach program: Designed the system, owned the results, iterated on what worked. Bonus points if it was multi-channel, not just email.
- Strong list-building instincts: You know how to define an ICP, slice a market, and prioritize the accounts worth going after first.
- You write well and care about it: Strong opinions on what makes cold outreach actually work, with results to back them up.
- Commercially sharp: Able to hold a credible conversation with senior buyers at mid-market DTC brands and agencies.
- Genuinely AI-native: Already using tools like Clay and n8n in your workflow, with real opinions on what's worth the hype.
- Self-directed: You set your own targets, track your own numbers, and don't need a manager to tell you what to do.
What this is not
- A role where the system gets handed to you — the infrastructure exists, but the sales judgment is yours to build and own
- A role with a warm lead queue or inbound volume to lean on
- A role for someone who needs a defined playbook before they can start
- An execution-only role — if you’re not interested in building and improving the program itself, this isn’t the right fit
- $200,000 total (base + commission). Exact structure TBD based on experience.
What you'll love about Motion 💜
- Competitive compensation package: We offer competitive compensation, including equity for all employees, health benefits from day one, a monthly health & lifestyle stipend to support your well-being, 20 days of PTO, and a $1,500 work-from-home stipend.
- Growth that speaks for itself: Motion has strong product-market fit, 3x YoY growth, second-time founders with deep industry knowledge, and $30M in Series B funding to fuel our momentum.
- Training & development: We have comprehensive onboarding to prepare you to be an expert in our industry and will build an individualized learning plan once you’re fully ramped.
- Expertise & autonomy: You’ll learn to become a marketing expert and have the autonomy to make decisions and influence our output.
- A culture of collaboration & transparency: We value chatting through opinions over top-down decisions, maintain transparency across the organization into decision-making processes, and ensure your voice will be heard if you have any feedback.
- Remote-first with hybrid flexibility: We're a remote-first company with team members spanning Canada, the U.S., and beyond, but also have office spaces in 4 main hubs (Toronto, Montreal, Vancouver, and Porto) for optional hybrid work.
- Team connection: To stay connected in a virtual workspace, we get together at least once yearly for a company-wide offsite (this year, we spent a week by the lake in Muskoka, Canada!)
- Virtual: Day-to-day, we use Roam, an AI-powered virtual office platform that fosters spontaneous collaboration, drop into meetings or quick chats, and interact with colleagues for a simulated, "live" digital headquarters.
- In-person: Outside of the option to go to one of our offices, our team gets together for a team offsite once/year, and we have a company retreat every summer.
We closed out 2024 with a $30M Series B raise and strong signals from our customers. In 2025, we built the foundational capabilities our customers rely on, setting the stage for what's to come. In 2026, we’re building forward from that foundation, taking what we learned to market in a deeply AI-native way. The direction is clearer, the stakes are higher, and there’s a lot left to build.
🌎 A note on location: Motion is a fully remote company but we’re looking for someone based in Canada who can work with significant overlap to ET working hours.
Top Skills
AI
Clay
CRM
N8N
Motion (Creative Analytics) Toronto, Ontario, CAN Office
Toronto, Ontario, Canada
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